McDonald’s India has rolled out an integrated advertising campaign to support the launch of its iconic product, McNuggets, in the country.
The campaign that is built around the creative concept, ‘Chicken khane ka naya style’ primarily targets those 15-24 year olds who are not very price sensitive.
“The main objective is to introduce Chicken McNuggets as a new style of eating chicken. The campaign is an attempt to revisit the way people enjoy chicken in India,” said Sanjeev Katyal, director marketing, McDonald’s North and East. “The creative concept is to display the fun of having chicken in a new style and enjoy the flavour as never before. The idea is to make people fall in love with McNuggets and project them as an irresistible product that one can enjoy with their favourite sauces.”
Watch the TVC here:
The TVC is being supported by an online and viral marketing initiative as well as sampling sessions and in-store merchandise.