Maxus bags Colors’ media duties

Colors, Viacom18’s GEC, has handed Maxus its Rs 50-crore media buying and planning assignment.

The WPP-agency won the account without a pitch. TME is the incumbent agency.

“Maxus is increasingly looking to align itself with good brands,” says Ajit Verghese, MD, Maxus. “Colors, within a year of its launch, has shaken up the GE space and emerged as a strong contender for the top position. We are looking forward to working with Colors as they are a good fit in the existing plot of Maxus.”

Orchard Advertising handles the creative duties of Colors.