Mark Mcdonald joins Vector Brand Solutions
Moves from Digitas India
Oct 03, 2022 11:48:00 AM | Article | Campaign India Team Share -
Vector Brand Solutions, part of Quotient Ventures, has announced the appointment of Mark Mcdonald as chief creative officer.
The digital agency provides full-funnel solutions to brands who conduct their businesses online.
Mcdonald moves from Digitas India, where he was head of creative.
Joseph George, founder and CMD, Quotient Ventures, said, “I am very happy and grateful to Mark for joining us in this journey to build out Vector. Our road map in terms of how and what we have set out to do is clear; and I am glad that Mark and I are 100% aligned on it. He brings on board exactly what we need in a leader at Vector – passion and proficiency in brand building and expertise and experience in digital marketing.”
Mcdonald said, “Vector’s passionate views and perspectives on what agencies could and should be doing for online brands is exactly what convinced me to be part of this journey. It plays to my beliefs, my interests, and my strengths; all of which I believe are required for brands trying to succeed in today’s digital ecosystem. I was also very impressed with how the group has built out Tilt so far; and I truly believe that Tilt and Vector will be unique industry benchmarks."
With over 17 years of experience, he has also worked with companies like Ad Impact, Customer Centria and Leo Burnett.