8 months ago| video
Was a self-employed business marketing consultant from September 2020
Oct 18, 2022 03:51:00 PM | Article | Campaign India Team Share -
The Womb has appointed Mandeep Singh Malhotra as partner – beyond TV initiatives.
Prior to his current role, he was a self-employed business marketing consultant from September 2020.
Malhotra is also founding partner and former CEO of The Social Street.
Navin Talreja and Kawal Shoor, founding partners, The Womb, said, "The Womb has built a fine set of believers…our clients…who have entrusted us with growing their businesses through brands. In India, media still drives salience and consideration, but to convert that into action brands need powerful interventions in the last mile too. This is where someone like Mandeep fits in perfectly. His width and quality of experience across experiential, retail and sports marketing alongside ambient media expertise will help us not just open conversation with consumers, but also close conversations leading to behaviour in favour of our brands."
Malhotra said, “I have done years of experiential and other ambient media work across very large clients in diverse categories – from fmcg, to BFSI, to auto to tech, and apparel, but what I’ve missed is for all that work to have come from a sound strategic anchor. That was the reason for me to look at India’s best strategy company, The Womb. I will help drive through-the-line work for clients at The Womb, and beyond, with measurable results and growth being the first and last objective.”
With over 20 years of experience, he has also worked with companies like Ogilvy and DDB Mudra.