Manav Parekh joins OML Entertainment
Moves from Leo Burnett
Jan 19, 2023 11:55:00 AM | Article | Campaign India Team
OML Entertainment has announced the appointment of Manav Parekh as creative head for its branded practice.
He will be leading all branded content work across all businesses at the entertainment firm.
Parekh moves from Leo Burnett, where he was executive creative director - digital.
Tusharr Kumar, chief operating officer - OML Entertainment, said, “At OML, we’re always looking for people who want to work at the cutting edge of the digital content evolution. We’re attracting talent from traditional advertising agencies and businesses as they want to work in a collaborative space that gives them a canvas to express on in newer, unconventional ways, a space that’s the future in the creator and creative ecosystems. Manav’s ability for brand storytelling and understanding of the new media space will help us drive a big impact for our brand partners – old and new. We’re looking forward to working with Manav and continue building the creative teams at OML.”
Parekh said, “I am hugely excited to be part of an organisation that has always championed new-age pop culture in India. OML is intrinsically at the nexus of the creator economy and, by extension, the digital content landscape in India. Brands are getting bolder than ever before, thanks to digital, evolving comms at breakneck speeds. As creatives at OML, our endeavour is to address this and be at the forefront of new-age brand building that is quick, impactful and most importantly, sustainable. We believe that brands aren’t just advertisers but publishers too. This is reflected beautifully in our teams with not just advertising folks but creatives from varied backgrounds, from stand-up comedy to long-form content specialists. I am super stoked for this journey, can you tell?”
In a career spanning over 17 years, he has also worked with Vice Media, Hotstar and Edelman India, among others.