Last week saw a rash of hoardings dotting Mumbai announcing the office’s moving from Kamala Mills and “pointing” to O&M’s new office. Today, Lowe released their series (see pic) using the same visual devices: awards. The campaign is created by Arun Iyer (creative director) and Ameya Kovale (art director). What next? Will we see other agencies follow suit?
Last week saw a rash of hoardings dotting Mumbai announcing the office’s moving from Kamala Mills and “pointing” to O&M’s new office. Today, Lowe released their series (see pic) using the same visual devices: awards. The campaign is created by Arun Iyer (creative director) and Ameya Kovale (art director).
What next? Will we see other agencies follow suit?
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