L&K Saatchi & Saatchi to handle creative for Act Fibernet

Account won post a multi-agency pitch

Sep 12, 2022 10:20:00 AM | Article | Campaign India Team Share - Share to Facebook

Internet service provider, Atria Convergence Technologies, known as Act Fibernet, has appointed L&K Saatchi & Saatchi India as its creative partner.
The agency will manage full-service responsibilities for the brand, including advertising, brand activation, digital and PR. It is also tasked with consolidating and growing the brand category in existing and newer markets.
The account was won post a multi-agency pitch and will be handled by L&K Saatchi & Saatchi’s Mumbai office.  
Ravi Karthik, senior vice president - marketing, said, “As home internet specialists, ACT Fibernet has always believed that great customer experience stems from a fine balance – the right combination of technology, service quality and expertise. L&K Saatchi & Saatchi demonstrated the right balance of business understanding, passion and creative ability through the pitch process. We’re confident they are the right partners for us as we continue to grow from strength to strength.”
Nikhil Kumar, EVP and business head, L&K Saatchi & Saatchi, said, “It’s a pleasure to have the Act team on board after a multi-agency pitch. Our ability to understand their hyper-local business dynamics, with special focus on the next stage of growth, gave us the edge in the boardroom. We aim to maintain this benchmark of delivery, keeping in mind the dynamics of the category and look forward to partnering them as an extension of their business and marketing teams.”
Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi, added, “It took us a while, but we’re thrilled to have Act Fibernet on board. Act are pioneers in the home broadband space, so their tech credentials and offerings are perfectly honed to lead digital India. We had a blast creating differentiated work for the pitch. And look forward to doing much more magic with them.”