Campaign India Team
Apr 23, 2009

Leo Burnett goes the 'Transformers' way for Bajaj DTSi

Bajaj has launched a new campaign for its bike brand Bajaj DTSi.  The campaign has been conceptualised by Leo Burnett.The slick looking campaign shows a bunch of bikes in a showroom transforming into robots in the middle of the night and eventually kicking off a game of basketball with a tyre twisted into a ball.  The bikes resume their normal position when the watchman peeps in the room.Watch the TVC here: 

Leo Burnett goes the 'Transformers' way for Bajaj DTSi

Bajaj has launched a new campaign for its bike brand Bajaj DTSi.  The campaign has been conceptualised by Leo Burnett.

The slick looking campaign shows a bunch of bikes in a showroom transforming into robots in the middle of the night and eventually kicking off a game of basketball with a tyre twisted into a ball.  The bikes resume their normal position when the watchman peeps in the room.

Watch the TVC here:

 


Bajaj Transformers from Campaign India on Vimeo.



Talking about the idea behind the campaign, KB Vinod, executive creative director, Leo Burnett says, “We had to promote the Bajaj DTSi range of bikes and there were a lot of features to communicate. But if we had spoken about the details in the communication, it would have been extremely boring as people don’t buy logical arguments. So, we went ahead with the idea of exciting bikes-exciting technology in the campaign. We wanted people to sit and take notice.”

The executive creative director and the copywriter is KB Vinod. The film has been director by Tarsem. The production houses are Stratum India and @Radical Media UK. The post-production studio is Glassworks London.

Source:
Campaign India

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