JWT India, ZenithOptimedia win Thomas Cook mandate

Thomas Cook India has appointed JWT and ZenithOptimedia to handle its creative and media mandates, respectively. With this move, the company aims to engage with its current and potential customers through a new approach in the market.

Speaking about the development, Rakshit Desai, executive director, travel businesses, Thomas Cook India said, "We decided to join hands with the two agencies as their credentials and proposals were aligned with our strategy. Both the agencies are now on-board and we are looking at several product launches and pioneering initiatives.”