JWT India, Youth Dynamix to offer youth consultancy

JWT India and Youth Dynamix, a specialist WPP youth agency, have joined hands to offer clients a specialist youth consultancy offering.
As a part of the joint venture, the agency aims to launch an in-depth Trax® study focused on the youth in India. Colvyn Harris, CEO of JWT India said, "India's youth represents the greatest potential to help the country realize its economic goals and potential. Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers this understanding represents huge business potential as they convert this segments' insight into business."
The study covers categories such as financial and shopping behavior, technology and telecommunications, media and advertising, lifestyles, attitudes and family dynamics.
Jane Lyne, MD of Youth Dynamix, says, "The time has come for all brands to have a comprehensive and ongoing youth strategy. Never before has a generation been so different and the future of one's brands and services will be determined by one's ability to connect to this fickle, fast paced and dynamic sector."
The Trax® study utilizes a number of different research methodologies and is focused on finding out what constitutes the real core of today's Indian youth.  The study is unique in that it not only discovers the preferred choice of brands, but is focused on uncovering the core need states, attitudes and beliefs of India's youth sector.