Jio appoints Wieden+Kennedy
No multi-agency pitch was involved
Mar 13, 2023 06:11:00 PM | Article | Campaign India Team Share -
Jio has announced the appointment of Wieden+Kennedy as its creative agency for its 5G business.
The agency will be responsible for designing and executing brand marketing communications for Jio True 5G.
No multi-agency pitch was involved for this account win and will be handled by W+K's Mumbai office.
A Jio spokesperson said, “We are delighted to have W+K on this journey with Jio, where we once again create the most advanced network anywhere in the world, for Indians and by Indians. W+K has a history of powering transformation of brands and stories. We are certain that our partnership will bring to life Jio’s vision of transforming India into a digital society, with care”.
Ayesha Ghosh, president, W+K India, said, “Jio True 5G is going to be a game-changer and W+K India couldn’t have asked for a more influential brand to begin our Mumbai chapter with. We are blown away by all that we’ve heard and experienced True 5G and now it’s up to us to communicate the enormity of what it means to the country; its people and its economy.”
Santosh Paddy, CCO, W+K India said, "Jio True 5G has a massive vision to digitally transform India. W+K is the chosen one to take this exciting narrative to 1.4 billion Indians and we are so looking forward to giving it our best and partake in the transformation journey for our country."