Campaign India Team
May 12, 2008

IPL weekend knocks out STAR Plus

According to aMap data for the week ended May 11, SET MAX delivered 334 GRPs (CS 4+, NEW) compared to STAR Plus’ 302 GRPs. It is over the weekend that IPL gets a major boost ( Fri, Sat, Sun: 158 GRPs) over STAR Plus ( Fri, Sat, Sun: 96 GRPs). Other numbers for the week: Zee TV: 178 GRPs, 9X: 89 GRPs and NDTV Imagine: 80 GRPs. Interestingly, 9X continues to do hold its own against the IPL. Their weekend GRPs (Fri, Sat, Sun: 46 GRPs) are better than the weekday performance  (Mon –Thu: 43 GRPs). 

IPL weekend knocks out STAR Plus

According to aMap data for the week ended May 11, SET MAX delivered 334 GRPs (CS 4+, NEW) compared to STAR Plus’ 302 GRPs. It is over the weekend that IPL gets a major boost ( Fri, Sat, Sun: 158 GRPs) over STAR Plus ( Fri, Sat, Sun: 96 GRPs).

 

Other numbers for the week: Zee TV: 178 GRPs, 9X: 89 GRPs and NDTV Imagine: 80 GRPs.

 

Interestingly, 9X continues to do hold its own against the IPL. Their weekend GRPs (Fri, Sat, Sun: 46 GRPs) are better than the weekday performance  (Mon –Thu: 43 GRPs).

 

Source:
Campaign India

Related Articles

Just Published

23 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention