Campaign India Team
Nov 17, 2008

Internet portals' advertising on TV sees 7% growth

Advertising of Internet portals on television saw a 7% growth during January-July '08, according to AdEx Analysis. Advertising of Internet portals on national and regional channels was in the ratio of 86:14 during the first six months. The general category, including categories such mailing facilities, chatting facilities, blogs, financial, sports, astrology and games, garnered maximum advertising share i.e. 60% followed by B2C and online shopping as well as the jobs' category, both at 14% market share each.

Internet portals' advertising on TV sees 7% growth

Advertising of Internet portals on television saw a 7% growth during January-July '08, according to AdEx Analysis.

Advertising of Internet portals on national and regional channels was in the ratio of 86:14 during the first six months. The general category, including categories such mailing facilities, chatting facilities, blogs, financial, sports, astrology and games, garnered maximum advertising share i.e. 60% followed by B2C and online shopping as well as the jobs' category, both at 14% market share each.

Advertising of Internet portals' on national and regional channels was in the ratio of 86:14. Maharashtra, Tamil Nadu and Delhi together contributed for 67% of internet portals' advertising on regional channels during January-July, 2008.

www.homeshop18.com, www.espnstar.com and www.mobilendtv.com were the top 3 Internet portals advertised on TV during the period.

www.shine.com was number one website in the list of new Internet portals advertised on TV.

Source:
Campaign India

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