Infectious has been roped in to handle the creative mandate of Charak Pharma, a manufacturer of herbal healthcare products. The account was won following a multi-agency pitch. The agency's first task will be to position the beauty brand Moha from the company's stable.
Thanking the client for the mandate, Ramanuj Shastry, co-founder and director, Infectious, said, "Creating a beauty brand from scratch is one of the rarest joys of advertising."
Nisha Singhania, co-founder and director, Infectious, noted that Charak Pharma is one of India's leading ayurveda players, and added, "Natural is gaining momentum and increasingly consumers are rejecting artificial."
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