Campaign India Team
Apr 07, 2015

Infectious wins creative duties of Charak Pharma

Account won following multi-agency pitch

Infectious wins creative duties of Charak Pharma
Infectious has been roped in to handle the creative mandate of Charak Pharma, a manufacturer of herbal healthcare products. The account was won following a multi-agency pitch. The agency's first task will be to position the beauty brand Moha from the company's stable. 
Thanking the client for the mandate, Ramanuj Shastry, co-founder and director, Infectious, said, "Creating a beauty brand from scratch is one of the rarest joys of advertising."  
Nisha Singhania, co-founder and director, Infectious, noted that Charak Pharma is one of India's  leading ayurveda players, and added, "Natural is gaining momentum and increasingly consumers are rejecting artificial."
Campaign India

Related Articles

Just Published

12 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

14 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

15 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

16 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here