In the news this week: Arrow, Cadbury Dairy Milk Silk, Gujarat Titans, Honey & Dough, Radio Mirchi

A weekly round-up of advertising, media and marketing news

Sep 20, 2022 09:55:00 AM | Article | Campaign India Team

Arrow continues its association with Hrithik Roshan

 

Arrow has announced its continued association with actor Hrithik Roshan. With this appointment, Roshan will feature in the brand’s upcoming campaign. The actor has been associated with the brand since 2020, when he featured in their campaign ‘On Top Of The World’ which emphasised Arrow’s rich heritage, contemporary style and New York point of view.

 
Cadbury Dairy Milk Silk reveals new brand identity and packaging
 
Cadbury Dairy Milk Silk has launched a new visual identity, which includes an ‘S’ on its packaging, along with refreshed mould designs. It has also rolled out a film titled ‘S for Love’ featuring the chocolate brand’s new identity.
 
 
Gujarat Titans partners with FDCI X Lakmé Fashion Week
 
Gujarat Titans has launched an athleisure collection in partnership with designer Kanika Goyal. The collection will be launched in two segments, with the first autumn-Winter collection launching at the FDCI X Lakmé Fashion Week scheduled from 12-16 October 2022, and the spring-summer collection scheduled for a later stage.
 
 
A unique campaign by IDFC FIRST Bank and Radio Mirchi celebrating teachers that always put you first in a gratitude campaign like no other
 
Celebrating teachers who put their students first and inspire them, IDFC FIRST Bank with Radio
Mirchi launched a gratitude campaign for Teacher’s Day by creating a platform to share impactful stories of special student-teacher relationships.
 
For the campaign, Mirchi Jocks talked about the inspiring efforts of teachers towards students’
triumphs and invited listeners to share heart-warming stories about their teachers.
 
They identified student-teacher pairs, with the most impactful story, and invited them over to
Mirchi studios for a special celebration.
 
Finally, sound bytes from the conversations between the student-teacher pair and the RJs were
played on Teacher’s Day, 5 September, on the morning show. The campaign concluded with a
grand video of various Teacher’s Day celebrations, to spread the message of celebrating
teachers who put always put you first.
 

Honey & Dough appoints Social Neeti for digital

 

Social Neeti has bagged the digital rights for Honey & Dough. The agency will be responsible for the brand’s social media management, marketing strategy and organic growth.