Arrow continues its association with Hrithik Roshan
Arrow has announced its continued association with actor Hrithik Roshan. With this appointment, Roshan will feature in the brand’s upcoming campaign. The actor has been associated with the brand since 2020, when he featured in their campaign ‘On Top Of The World’ which emphasised Arrow’s rich heritage, contemporary style and New York point of view.
Cadbury Dairy Milk Silk reveals new brand identity and packaging
Cadbury Dairy Milk Silk has launched a new visual identity, which includes an ‘S’ on its packaging, along with refreshed mould designs. It has also rolled out a film titled ‘S for Love’ featuring the chocolate brand’s new identity.
Gujarat Titans partners with FDCI X Lakmé Fashion Week
Gujarat Titans has launched an athleisure collection in partnership with designer Kanika Goyal. The collection will be launched in two segments, with the first autumn-Winter collection launching at the FDCI X Lakmé Fashion Week scheduled from 12-16 October 2022, and the spring-summer collection scheduled for a later stage.