India Media Exchange has promoted its executive vice president, North, Mona Jain to a newly created role of head, strategic investments. Jain (pictured) will move into this role with immediate effect and will continue to be based in Delhi.
In this role, Jain will focus on taking the IMX engagement with key media owners to the next level- formulating and implementing second generation investment practices, co-creating proactive opportunities and assets for IMX clients.
Ravi Kiran, CEO-South East & South Asia, Starcom MediaVest Group, who provides counsel to India Media Exchange in his regional management capacity, said, "We created this new role to better leverage the scale represented by IMX clients, to change the nature of our conversation with media owners, and in order to turn our relationship with them more long term and strategic."
Jain, who has over eighteen years of experience working in various leading agencies some of which include Hindustan Thompson, Contract, Mudra Communications, FCB, Cheil Communications and ZenithOptimedia, said, "The new role will allow me to do what I like doing best- create unassailable competitive advantage for IMX clients by setting up new age practices and long term value based relationships with likeminded media owners."