Hyundai Motor India Limited (HMIL) has re-launched its C- Segment offering, the Fluidic Verna, for which the automobile company's advertising agency, Innocean Worldwide has created the launch campaign. The car has been launched in two diesel options (1.4L and 1.6L) along with two petrol variants (1.4L and 1.6L) and will compete with the Honda City and the Volkswagen Vento.
Watch the TVC (story continues below)
The TVC opens inside the new Verna, where we see a man driving to drop a lady to a yacht port. The girl rushes out of the car toward the yacht pier. As he is about to drive away, he realises that the lady has forgotten her pair of earrings. Instead of calling her and giving it back to her, he smirks and drives away in the car. Shots of the car are then show with a focus on both, its interiors and exteriors till the car stops on the top of a bridge. The man steps out of his car and chucks the earrings into the yacht that is passing below the yacht. The film ends with the voiceover introducing the car.
According to a press release received from Innocean Worldwide, "The target audience for the Hyundai Verna would be younger than the traditional set for C segment, with 30 year-olds the main target The Verna protagonist is not at the mid level of need hierarchy: rather in his own away he is seeking the benefits of the top most rung of the pyramid as things have happened faster in his life though not accidentally."
The TVC will be supported with print advertisements, outdoor ads, internet banners and e-mailers.
Client: Hyundai Motor India Ltd.
Creative agency: Innocean Worldwide Communications Pvt. Ltd.
National creative director: Saurabh Das Gupta
Production house: Show & Tell Productions Pvt. Ltd.
Director: Juan Jaramillo