HANMER MSL has collaborated with Saatchi & Saatchi Focus, both part of Publicis Groupe, to launch the Brand and Talent Practice in India. An already established global employee communications offer, this suite of services has expanded to help Indian companies get the most from their investment in people by attracting, motivating and retaining the right talent to help grow their business.
Commenting on the launch of the Hanmer MSL Brand and Talent practice, Jaideep Shergill, chief executive officer, HANMER MSL said, “We are excited to bring in a wave of innovative thinking and a new suite of services for talent management to the Indian market. Traditional approaches to employee communications aren’t keeping up with the times – today’s successful companies see huge strategic value inherent in a more joined-up approach and are looking for partners like us to guide them.”
Malavika Harita, chief executive officer, Saatchi and Saatchi Focus added, “We are excited to partner with HANMER MSL and offer these services to our clients. It is an apt time as organizations are beginning to recognize that having the right employer brand has a direct impact on the talent that becomes a part of them, and engaging and retaining that talent leads to financial outperformance of the organization.”
MSLGROUP’s Brand and Talent Practice was launched globally last year bringing together expertise from various backgrounds such as Public Relations, Advertising, Branding, Corporate Communications, Sustainability, Media buying, Research and Evaluation. The service offering spans three broad areas including employer branding, recruitment communications and employee/internal communications.
Globally, the practice already counts among its clients the likes of AXA, Barclays Capital, BP, Coca-Cola, EADS, Ernst & Young, GDF Suez, GlaxoSmithKline, KPMG, Renault and Sainsbury’s.
A press note from the agency informed that this new practice will look to connect media and audiences both internally and externally, across functional lines within the enterprise and across markets where cultural values and work-life balance often vary drastically. This, the agency claims, will help companies attract and engage the right talent more effectively and efficiently, making their businesses more productive, whilst retaining employees longer as ambassadors both during and after their employment.
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