Campaign India Team
Mar 17, 2009

Goafest Media Abbys 2009 shortlist announced

The Ad Club has announced the shortlist for the 2009 Media Abby. This year, the Media Abby has received 417 entries. The first round of judging took place on Monday, March 16 in Mumbai. The Media Abby awards will be announced on Goafest this year on 3 April.  Here is the complete shortlist:BEST USE OF TELEVISION: Godrej Eon x Lcd; Lets just Play; India votes : To shave… or Not ?; How to release a campaign before releasing it; 20 milion Experiences, in 10 seconds.  

Goafest Media Abbys 2009 shortlist announced

The Ad Club has announced the shortlist for the 2009 Media Abby. This year, the Media Abby has received 417 entries. The first round of judging took place on Monday, March 16 in Mumbai. The Media Abby awards will be announced on Goafest this year on 3 April.
 
Here is the complete shortlist:

BEST USE OF TELEVISION: Godrej Eon x Lcd; Lets just Play; India votes : To shave… or Not ?; How to release a campaign before releasing it; 20 milion Experiences, in 10 seconds.  
BEST USE OF CINEMA: Tata ACE - Amhi Satpute; Asian Paints - Chalk Board & Glow Wall – Bhoothnath; VERVE – Dostana; Ghajini Power Styling by Van Heusen
BEST USE OF NEWSPAPERS AND MAGAZINES: Tropicana 100 % - TOI; Colgate "oral Health Month"; All the A's are with us; Launch In india Gets Competition to see red !; IBM Action - (Verb) Highlighter; Tanishq Aleya; Hero Honda tagline becomes front page headline; Breaking Barriers
BEST USE OF OUTDOOR AND AMBIENT MEDIA: The Iron Man; Ganpatti Bappa - (2.0), Opinion Poll; Slim: VLCC, Khujli Mitaye - Itch Guard ( Tube); Free Calls between friends; A serious book store for the city of book covers; Yeh hai 'Dilli 6' , Mere Yaar !!!
BEST USE OF SPECIAL EVENTS AND STUNT\LIVE ADVERTISING: The Iron Man; The Scooty Institute : TVS; Ganpatti Bappa - (2.0); Opinion Poll, Playground is a classroom without walls, giving children freedom….; Live Stunt Advertising with a  bollywood pot boiler flick. 
BEST USE OF RADIO: Jaggu Ki Safai; RmkV Wedding Silks - We pay your bills; Dheena's Guinness world record; Vodafone Owns Call conference platform by taking it LIVE on Radio !!; Listeners are the new radio programmers, Listen to Your Heart Beats. 
BEST USE OF INTERNET AND NEW MEDIA:Ganpatti Bappa -(2.0); Matt The Mind Reader; Axe Spray Chocolate on Internet; Wimbledon Fever in your Inbox; Say "CONDOM" aloud; Celebrate with Cadbury Dairymilk; 1 Billion Votes.  
BEST USE OF SPONSORSHIP; "Kya aap panchvi pass se tez hai "; Success begets Success; Serena Williams & HP; "Value Investing" - The Warren Buffet Way; Was it a DLF or Nokia IPL ?; Airtel:Who is the Big Boss ?
BEST USE OF BRANDED CONTENT: The Great Indian Shopping Festival; Sunsilk styles Bollywood, Salam- E – Ishq; Live Stunt Advertising with a  bollywood pot boiler flick; Mad in Singapore; Meera Mom & 1; Limca Book Of Records; Diwali Rishton ki
BEST USE OF MIXED MEDIA: Bringing Intel Back - Onam Integration and Promotion; India votes : To shave… or Not ?; OHM - Creating Surround;  Viacom 18 -KKK Launch; K.I.L.B.; Lets just Play; Taaza Udaan; Playground is a classroom without walls giving children freedom; Hair & Care Style Icon
YOUTH MARKETING: The Scooty Institute : TVS; Axe Gets Irresistible; Hatke : climax with virgin; India votes : To shave… or Not ?; Vodafone captures the youth with the war for love; Independence day National Anthem Recreated
VERTICAL MARKETING: Colgate in Pursuit of the most elusive; Pedigree dog lover 
PRO BONO MARKETING: Vote for india's new national animal; Artist Reach Out

Source:
Campaign India

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