Fuel Content India gets Pawan Soni

Worked at ThumbThamba Media, a content agency he founded in October 2020

Nov 24, 2022 12:53:00 PM | Article | Campaign India Team

FCB Group India’s content production arm Fuel Content, has announced the appointment of Pawan Soni as chief business officer. 
He will lead the arm’s content production business and develop capabilities to offer full-funnel content solutions to their clients.
Soni will report to Debarpita Banerjee, CEO, FCB India.
Prior to this, he worked at ThumbThamba Media, a content agency which he founded in October 2020. He was also head of content and marketing verticals for Disney’s Fox portfolio in India.
Banerjee said, “I have known Pawan for more than a decade and have worked with him closely in different roles across different organisations. I have always been a fan of his ability to unknot any situation and find a shining solution. As a force, he always moves forward, and as Fuel expands its offerings and expertise to our clients and moves into its next phase of operations, I am confident that Pawan will be able to steer this unit to new and exciting heights.”
Soni said, “This is an amazing opportunity, and I am excited to work alongside super talented folks at FCB Group India to produce even more creative stories and engaging content of the highest quality. I believe that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create customised solutions every time for clients’ storytelling needs. I’m looking forward to leading and growing Fuel Content into a modern production company that fuses agility, creativity, and technology to produce highly engaging yet effective work. Ambition is to build a full-service production company that provides world-class production support, standout creative guidance, and a range of innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways.”
With 18 years of experience, he has also worked with companies like National Geographic and JWT, among others.