Femina has come out with a five cover issue, which features a list of India's fifty most beautiful women, as polled by readers of the magazine. This is Femina's 50th year of existence and Worldwide Media, publishers of the magazine, have been launching a number of initiatives this year to mark the occasion. Recently, Femina had celebrated their anniversary with a 560 page 'Gold' issue featuring Katrina Kaif on the cover. They also launched a new monthly 'What to Wear' recently targeted at 25+ SEC A women which is complimentary with Femina for now.
Tarun Rai, CEO, Worldwide Media, said, "We continue with the 50 year celebrations of Femina. We plan to build the '50 Most Beautiful Women' as an annual property. Next year it will be much bigger and will include an event."
The list of the Fifty most beautiful women was compiled with the help of a poll, where readers could choose 10 women from a list of 100 provided by the magazine.
The poll was publicized across Femina issues, the Femina website, femina.in, and on other online sites.