Campaign India Team
Feb 28, 2017

Famous Innovations bags Taneira's communication mandate

Taneira is Titan's foray into the ethnic wear space

Famous Innovations bags Taneira's communication mandate
Titan Company has announced a foray into the ethnic wear segment, with Taneira, a brand centered around handwoven sarees. The company has appointed Famous Innovations to handle its naming, brand identity, design, brand strategy and communication for the same.
The agency's Bengaluru office will handle the business. Taneira's first store was launched in Bengaluru earlier this month.
Shyamala Ramanan, business head - Taneira, Titan Industries, said, “We have always entered categories to add value to the ecosystem and this is a logical step for us after our success and leadership in Watches and Jewellery spaces. India is seeing a resurgence of pride in its tradition. We are getting back to their roots in our very own way, fusing style with tradition effortlessly. We have curated handmade Sarees from across India. Famous’fresh creative approach makes them an ideal partner for us to go ahead with for this venture.”
G V Krishnan, CEO South, Famous Innovations said, “We have been working with Titan for over 3 years now on Xylys and a few other brands. This exciting opportunity will allow us to build a brand from scratch.Titan Incubation team headed by Shyamala have given us a free hand to explore and create a strategy that will appeal to the new age rooted yet progressive woman’s sentiments.It is an extremely challenging task, especially given the multitude of fashion choices she has today.”
Campaign India

Related Articles

Just Published

9 hours ago

Diego Maradona: a tribute to one of Argentina’s ...

Maradona was not just a football legend but also a master at creative copywriting, says the author

9 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions

9 hours ago

Dissecting DDB Mudra Group's winning mentality with ...

The CEO and MD of DDB Mudra Group explains the agency's approach to new business wins, the opportunity 2020 throws up for diversity, and more...

20 hours ago

Havas Group launches initiative to foster gender ...

Creates team that will meet bi-monthly to recognise and celebrate the work that women leaders are doing across the group