Campaign India Team
Jan 10, 2012

Everest wins creative duties of Kotak Mahindra Mutual Fund

No formal pitch process was held before assigning the creative mandate to the agency

Everest wins creative duties of Kotak Mahindra Mutual Fund

Everest Brand Solutions has won the creative duties of Kotak Mahindra Mutual Fund. No pitch calls preceded the account win, and the company awarded the business to the agency based on the strategy and creative work presented by them.

On the win, Dhunji S. Wadia, president, Everest Brand Solutions, said, “We welcome Kotak Mutual Funds to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognizing what we bring to the table. It's a huge vote of confidence for our way of working.  This is a significant win for us.”

Rahul Jauhari, national creative director, Everest Brand Solutions, added, “Our point of view on what Kotak Mutual funds should do given the turbulent times in the market found favor with the Kotak team. And of course the vibes between our teams were great. It's an exciting category as well. We look forward to a long and fruitful relationship.”

Source:
Campaign India

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