Everest Building Solutions has awarded its creative duties to Rediffusion Y&R. The mandate will be handled by the agency’s Delhi office.
Manish Sanghi, managing director, Everest Industries, said, “In-depth domain knowledge and innovative ideas of the team at Rediffusion Y&R made us choose them as our creative agency. The agency’s understanding of our business gave us the confidence on their plans and commitment to take brand Everest to the next level. Together, we hope to make Everest a high value brand in all categories of the building solutions space that we operate in.”
Dhunji Wadia, group president, Rediffusion Y&R, said, "It is always exciting when new clients put their faith in our agency. The team is proud and looking forward to do some exciting work."
Suman Varma, head of operations, Rediffusion Y&R North, added, "We are delighted with the win and hope to live up to the client expectation."
Everest Building Solutions was formed in 1934. It has a play in the industrial, commercial and residential sectors. It also exports to countries in Asia, Africa, Australia and Europe.