Emami gets Akshay Kumar for BoroPlus
Aims to appeal to new customers with this association
Oct 26, 2022 08:17:00 PM | Article | Campaign India Team Share -
Emami has appointed actor Akshay Kumar as its brand ambassador for BoroPlus.
With this association, the brand aims to reach out to new customers and propel the brand forward.
Priti A Sureka, director, Emami, said, “Akshay Kumar’s multi-dimensional personality extends his filmy superstar persona to that of a dutiful son, a committed husband, a loving father, and a responsible citizen. From Macho Man to Pad Man, to the emotional jerks, to his extraordinary comic timing, to the action hero, he embodies a multi-faceted persona. BoroPlus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand. BoroPlus’s healing, antiseptic and moisturising properties make it a perfect antiseptic cream, lip cream, foot cream, 24 hrs moisturiser, night cream, and winter cream. Akshay and BoroPlus are brands that take care of the family's happiness.”