Effie Awards 2022: Ogilvy wins ‘Agency of the Year’, Mondelez India is ‘Client of the Year’

Leo Burnett India takes home the Grand Effie for its Whisper campaign

Jan 14, 2023 11:29:00 AM | Article | Campaign India Team Share - Share to Facebook

Winners of the 2022 edition of the Effies were announced at Taj Lands End in Mumbai on 13 January. 
 
Ogilvy bagged the ‘Agency of the Year’ title, with a total of five Gold, two Silver and 16 Bronze. 
 
Four of the Gold wins were for Cadbury Celebrations’ ‘My SRK Ad’ and one for its ‘Not Just a Box of Chocolates’ campaign.
 
Mondelez India bagged the ‘Client of the Year’ title. 
 
Leo Burnett India won the Grand Effie for Whisper’s ‘Changing the education system to keep girls in school’ campaign. It also won five Gold, seven Silver and nine Bronze.
 
The Gold wins came for Whisper’s ‘Using India’s oldest broadcast medium - wall art for period education’ (two), Spotify’s ‘The undisputed category leader this IPL’ and ‘How to become a category leader in three years’ campaigns bagged one Gold each. MPL Sports’ 'The world’s first audio generated jersey’ campaign brought home a Gold. 
 
McCann Worldgroup won two Gold, along with four Silver and 16 Bronze Effies. 
 
The Gold wins were for Paytm’s ‘Soundbox-The sound of reassurance’ and for Nescafé’s ‘Creating India’s coffee generation’ campaigns.
 
MullenLowe Lintas finished fourth on the agency list with a total of 14 wins. The tally included a Gold, three Silver and 10 Bronze. The Gold win was for Surf Excel's 'Giving fight against dirt a karmic perspective'.
 
DDB Mudra bagged a Gold and two Bronze. The Gold was for Meesho's 'Reclaiming the Value of Low Prices'. 
 
Enormous bagged a Gold, two Silver and a Bronze. The agency's Gold win was for Apollo 24x7's 'Direct Apollo Se'.
 
BBDO and Wunderman won a Gold and Bronze each. BBDO's Gold was for Ariel's 'See Equal #ShareTheLoad', while Wunderman won the accolade for Association of Mutual Fund India's ''Mutual Funds Sahi Hai'.
 
Client of the Year table (Agency of the Year and all the winners below)
 
NO.CLIENTGRAND EFFIEGOLDSILVERBRONZEFINALISTCLIENT COMPANY 2 TOTAL POINTS
1Mondelez India Pvt. Ltd.0517220218
2Whisper India123130144
3Spotify India022540110
4Hindustan Unilever Limited0126110106
5OYO00619096
6Pampers India000038490
7Nestlé India Ltd.01117056
8ZOMATO MEDIA PRIVATE LIMITED00233048
9One97 Communications Pvt. Ltd.01031044
10Google India00128040
11MPL Sports01102040
12Procter and Gamble01011032
13Cred Club00121026
14Meesho01001026
15Reckitt Benckiser India Pvt. Ltd.00114026
16Titan Company Limited00027026
17Apollo 24x701000024
18Association of Mutual Funds in India01000024
19Britannia Industries Ltd.00113024
20Coca-Cola India Pvt Limited00019024
21SNEHA Mumbai00113024
22JSW Paints00112022
23AIRTEL00111020
24Mastercard India00111020
25Haleon00030018
26Johnson & Johnson00023018
27TVS Motor Company Limited00023018
28STAR INDIA PRIVATE LIMITED00022016
29PERFETTI VAN MELLE INDIA PVT. LTD.00101014
30Tata Consumer Products Limited00014014
31Bisleri International00100012
32CarDekho00013012
33KFC India00013012
34McDonalds India00006012
35TTK Healthcare00100012
36Disney Star00005010
37Future Generali00012010
38Netflix india00005010
39Dabur India Ltd.0001108
40Give Foundation0001108
41Hero MotoCorp Limited0001108
42ITC Limited0000408
43MCNROE CONSUMER PRODUCTS PVT. LTD.0001108
44NIVEA INDIA PVT. LTD.0001108
45PhonePe0001108
46PUMA India0000088
47Rapido0001108
48Acko General Insurance Co.0000306
49American India Foundation0001006
50BESTSELLER  GROUP0001006
51Big Muscles Nutrition Pvt. Ltd.0001006
52Classic Legeds India Pvt. Ltd.0000306
53Haier0001006
54Mahindra Group0001006
55Platinum Guild International0001006
56RKSV Securities0001006
57Tata Play0000306
58Axis Bank0000204
59Complan0000204
60Fortune Foods0000204
61Bundl Technologies Pvt. Ltd0000102
62ABFRL0000102
63ALLIED BLENDERS & DISTILLERS0000102
64Amazon Seller Services Private Limited0000102
65Anheuser Busch InBev India Limited0000102
66Ashirvad Pipes Pvt. Ltd.0000102
67Bata India0000102
68Bharatiya Janta Party0000102
69Chalo0000102
70Columbia Pacific Communities0000102
71Cry - Child Rights for You0000102
72Dr. Reddy's Laboratories Ltd.0000102
73Exxon Mobil0000102
74HDFC Life0000102
75Housing.com0000102
76ICICI Lombard0000102
77Instagram0000102
78Krafton India0000102
79LEAD0000102
80Lupin Limited0000102
81MOWO0000102
82Nykaa0000102
83Pantaloons0000102
84PATHFINDER INTERNATIONAL0000102
85PepsiCo (India)0000102
86Prime Video0000102
87Resilient Innovations Pvt. Ltd.0000102
88Wipro Consumer Care0000102
  1172968197  
 
Agency of the Year table
 
NO.AGENCYGRAND EFFIEGOLDSILVERBRONZEFINALISTLEAD AGENCY 2 / CONTRIBUTING AGENCY 1,2,3,4TOTAL POINTS
1Ogilvy Group052165014354
2Leo Burnett India157918 342
3McCann Worldgroup, New Delhi024163149303
4MullenLowe Lintas Group, India   0131031 182
5Wavemaker India00010125131
6DDB Mudra Group01022126104
7OYO00619 96
8Enormous01211 56
9BBDO India01011 32
10Wunderman Thompson01010 30
11Mindshare India000151228
12Siriti00115 28
13Tanmay Bhat and Team00121 26
14Delta X000002424
15Dentsu Creative00112224
16rephrase.ai000002424
17TBWA India00113 24
18The Script Room000001818
19MullenLowe Salt000001515
20MullenLowe Singapore Pte. Ltd.000001515
21Weber Shandwick000001515
2282.5 Communications00100 12
23Famous Innovations00011311
24Adfactors PR000001010
25LKSS00012 10
26Toaster India0000179
27Sideways Consulting LLP00004 8
28Super Team0000088
29PR Pundit0000077
30Boch and Fernsh Inc.00010 6
31DENTSU IMPACT0000066
32Medulla Communications Pvt. Ltd.00010 6
33Prans Features0000066
34ICARUS DESIGN PRIVATE LIMITED0000055
35Interactive Avenues0000055
36Lintas Live0000055
37Creativeland Asia00002 4
38Disney Star0000044
39Havas Worldwide India Pvt. Ltd.00002 4
40Eight MM Films0000033
41Essence Global0000033
42MSL India0000033
43Sportz Interactive0000033
44The Glitch0000033
45Brand David Communications Pvt. Ltd.00001 2
46Contract Advertising00001 2
47Saatchi & Saatchi Propagate00001 2
48SoCheers00001 2
49SRISHTI MEDIA00001 2
50Organic BPS Pvt. Ltd.00001 2
51PepsiCo00001 2
52Ten films0000022
53Tree Design Pvt. Ltd.0000022
54Aer Media0000011
55AliveNow0000011
56Digital Strings0000011
57Edelman0000011
58Ekahal0000011
59First December Films0000011
60Fleishman Hillard0000011
61hogarth0000011
62Nazara Technologies0000011
63Only Much Louder0000011
64Performics0000011
65Toast Events0000011
66Tonic Worldwide0000011
  1172968197  
 
All the winners
 
No.Agency BrandCampaign TitleClient G/S/B/F
1. Agricultural, Industrial & Building
NO SHORTLIST
      
2. Automotive – Aftermarket (NON-OEM)
NO SHORTLIST
      
3. Automotive – Vehicles (OEM)
1McCann Worldgroup, New DelhiHero DestiniOvercoming middle-class dads' resistance to upgradesHero MotoCorp LimitedBronze
2McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Bronze
      
4. Beauty & Fragrance 
NO SHORTLIST
      
5. Beverages Non-Alcohol
1MullenLowe Lintas Group, India                                     Contributing Agency 1 : Wavemaker India                      Contributing Agency 2 : ICARUS DESIGN PRIVATE LIMITED                                     Contributing Agency 3 : Adfactors PR                                           Contributing Agency 4 : DENTSU IMPACT  Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedBronze
2McCann Worldgroup, New DelhiNescaféCreating "Generation Coffee" in a chai countryNestlé India Ltd.Finalist
3Ogilvy GroupThums UpNothing Soft About This Soft DrinkCoca-Cola India Pvt. LimitedFinalist
4Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
5McCann Worldgroup, New DelhiCoca-ColaHow Coca Cola hacked meal momentsCoca-Cola India Pvt. LimitedFinalist
6McCann Worldgroup, New DelhiComplanDoing ‘Palat De’ the right wayComplanFinalist
7McCann Worldgroup, New DelhiCoca Cola Zero SugarCoke’s Zero Sum GameCoca-Cola India Pvt. LimitedFinalist
8Ogilvy Group                             Contributing Agency 1 : Wavemaker IndiaCadbury BournvitaBournvita Get The MessageMondelez India Pvt. Ltd.Finalist
      
6. Electronics
1McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Bronze
      
7. Education
NO SHORTLIST
      
8. Personal electronics 
NO SHORTLIST
      
9. Fashion
1Dentsu CreativeONLYBUILDING RELEVANCE WITH FASHION-CONSCIOUS YOUNG GIRLS WHO WANT EVERYTHINGBESTSELLER GROUPBronze
2Wavemaker India                     Contributing Agency 1 : Famous Innovations Digital Creative Pvt. Ltd.Men of PlatinumThe Platinum Standard of Masculine StylePlatinum Guild InternationalBronze
3Ogilvy GroupTitan MechanicalTITAN MECHANICAL - INGENUITY IN A WORLD THAT RUNS ON CODETitan Company LimitedFinalist
4MullenLowe Lintas Group, IndiaTanishqA non- traditional brand winning at Wedding traditionsTitan Company LimitedFinalist
5Ogilvy GroupAllen Solly Suits & BlazersFriday WeddingsABFRLFinalist
6Contract AdvertisingBata IndiaUnlimited SneakersBata IndiaFinalist
7MullenLowe Lintas Group, IndiaTanishqTHE CREATORS OF A BEAUTIFUL PUJOTitan Company LimitedFinalist
8MullenLowe Lintas Group, IndiaTanishqReinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman.Titan Company LimitedFinalist
9MullenLowe Lintas Group, IndiaTanishqMaking Engagements a far bigger emotion than the weddingTitan Company LimitedFinalist
      
10. Finance
1McCann Worldgroup, New DelhiMastercardMastercard - Getting the POS in POS (point of sale)Mastercard IndiaSilver
2Leo Burnett IndiaPhonePeNew Gold Buying Gold StandardPhonePeBronze
3Tanmay Bhat and Team        Lead Agency 2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubBronze
4MullenLowe Lintas Group, IndiaAxis BankBill in the MiddleAxis BankFinalist
      
11. Food, Snacks & Desserts
1McCann Worldgroup, New Delhi                                 Contributing Agency 1 : PR Pundit                           Contributing Agency 2 : Wavemaker IndiaHappyDentWhen shining a new light won over Gen-ZPERFETTI VAN MELLE INDIA PVT. LTD.Silver
2Ogilvy Group                            Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Bronze
3MullenLowe Lintas Group, IndiaBritannia Milk Bikis ClassicRekindling an old romance – the love for Milk BikisBritannia Industries Ltd.Bronze
4Ogilvy Group                               Contributing Agency 1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
5MullenLowe Lintas Group, IndiaBritannia Milk Bikis 100% AttaTaking on the age-old tradition of Glucose biscuit with milk!Britannia Industries Ltd.Finalist
6MullenLowe Lintas Group, India                           Contributing Agency 1 : McCann Worldgroup, New DelhiBritannia Good DayMany Smiles of a Good DayBritannia Industries Ltd.Finalist
7Ogilvy GroupFortune Rice Bran Health OilWHEN AN OIL BRAND HAD A HEART ATTACKFortune FoodsFinalist
8McCann Worldgroup, New DelhiMaggiMaking teens life-ready in 2 minutesNestlé India Ltd.Finalist
9McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICLife lessons in a sachetNestlé India Ltd.Finalist
10PepsiCo                                  Contributing Agency 1 : EdelmanLay'sKeep Lay’s @ Home AlwaysPepsiCo (India)Finalist
11Ogilvy Group                        Contributing Agency 1 : Wavemaker IndiaCadbury PerkTake It LightMondelez India Pvt. Ltd.Finalist
12Ogilvy Group                           Contributing Agency 1 : Wavemaker IndiaCadbury GemsMaking fun, fun againMondelez India Pvt. Ltd.Finalist
13Ogilvy Group                         Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - Valentine's Day AlibiMondelez India Pvt. Ltd.Finalist
14Ogilvy Group                        Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - NothingCoinMondelez India Pvt. Ltd.Finalist
      
12. Government & Institutional
NO SHORTLIST
      
13. Healthcare Products
1McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Silver
2McCann Worldgroup, New DelhiNestle CeregrowMaking the invisible visibleNestlé IndiaSilver
3Medulla Communications Pvt. Ltd.Big Muscles NutritionBig Muscles Nutrition: Performance Hi PehchaanBig Muscles Nutrition Pvt. Ltd.Bronze
4Ogilvy Group                               Contributing Agency 1 : The GlitchENOENO Gadbad GadbadHaleonBronze
5Ogilvy Group                            Contributing Agency 1 : Prans FeaturesENOChacha Chaudhary's attack on acidityHaleonBronze
6McCann Worldgroup, New DelhiDabur ChyawanprashDivided by Ayurveda, united by Dabur ChyawanprashDabur India Ltd.Bronze
7Boch and Fernsh Inc.           Contributing Agency 1 : MSL India                              Contributing Agency 2 : Eight MM FilmsACUVUEACUVUE #DekhteRehJaogeJohnson & JohnsonBronze
8Ogilvy GroupDr Reddy's MintopMintop - Hair Today, Gone TomorrowDr. Reddy's Laboratories Ltd.Finalist
9Havas Worldwide India Pvt LtdDurexDurex Ending Bedroom Distancing!Reckitt Benckiser India Pvt. Ltd.Finalist
      
14. Healthcare Services
1EnormousApollo 24x7Direct Apollo SeApollo 24x7Gold
2SiritiSneha#JawabPaoTikaLagaoSNEHA MumbaiSilver
3SiritiSneha#AspatalKeBacheSNEHA MumbaiBronze
      
15.   Home Furnishings & Appliances 
NO SHORTLIST
      
16. Household Supplies
1BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleGold
2Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
3Mindshare IndiaDomexDisinfection Alert SystemHindustan Unilever Limited Finalist
4MullenLowe Lintas Group, IndiaVimBeyond DishwashingHindustan Unilever Limited Finalist
      
17. Insurance and Related Products
1Leo Burnett IndiaACKO InsuranceThe Unbelievable Claim of 0% CommissionAcko General Insurance Co.Finalist
2Sideways Consulting LLPACKOACKO 'Murthy' CampaignAcko General Insurance Co.Finalist
3MullenLowe Lintas Group, India                           Contributing Agency 1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliFinalist
4Leo Burnett IndiaHDFC LifeWe Don’t Sell Insurance, We Sell ResilienceHDFC LifeFinalist
5Ogilvy GroupBeFit Rider PolicyBeFit: Unbelievable But TrueICICI LombardFinalist
      
18. Media & Entertainment
1Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaSilver
2Ogilvy GroupTata PlayTata Sky to Tata Play: How a legacy brand successfully revamped itselfTata PlayFinalist
3Creativeland Asia                Contributing Agency 1 : Wavemaker IndiaNetflixNetflix IndiaNetflix India                                  Finalist
4Leo Burnett IndiaSpotifyMost Interesting How-To Videos  for TVSpotify IndiaFinalist
5DDB Mudra Group              Lead Agency 2 : Super TeamDisney+ HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
      
19. Other Products
NO SHORTLIST
      
20. Personal Care
1Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India                                                          Client Company 2  :  Pampers IndiaSilver
2MullenLowe Lintas Group, India                                 Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                                    Contributing Agency 2 : MullenLowe Salt                                   Contributing Agency 3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever Limited                          Silver
3Ogilvy Group                             Contributing Agency 1 :   Mindshare IndiaDoveStop The Beauty TestHindustan Unilever Limited Bronze
4Leo Burnett IndiaPampersInviting new group of decision-makers into purchase conversationsPampers IndiaFinalist
5Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperFinalist
6Leo Burnett IndiaWhisperPreventing 23 Million Missing FuturesWhisperFinalist
7Ogilvy Group                            Contributing Agency 1 :   Mindshare IndiaDoveWooing over the South of IndiaHindustan Unilever Limited Finalist
8DDB Mudra Group                                    Lead Agency 2 : Disney Star    Contributing Agency 1 : Interactive avenues                                Contributing Agency 2 :  Adfactors PR       StayfreeRECLAIMING CONTROL ON DAYS & NIGHTS – ONE PERIOD AT A TIMEJohnson & JohnsonFinalist
      
21. Professional services and solutions
1OYO                               Contributing Agency 1 : McCann Worldgroup, New DelhiOYOSelling hotel rooms as a sampling sachetOYOSilver
2OYO                                       Contributing Agency 1 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
3McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDBronze
4EnormousRapidoRide on your termsRapidoBronze
5OYO                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOFinalist
6McCann Worldgroup, New DelhiZomatoMarketing lessons from Kolaveri DiZOMATO MEDIA PRIVATE LIMITEDFinalist
      
22. Retail
1MullenLowe Lintas Group, IndiaSwiggy InstamartMoving the Game beyond “fastest delivery first”Bundl Technologies Pvt. Ltd.Finalist
2Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
3Ogilvy GroupAmazon FreshA Rare Fresh StartAmazon Seller Services Private LimitedFinalist
      
23. Services - Telecom and related products
1MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 2  - Bolne Se Sab HogaGoogle IndiaBronze
2Leo Burnett IndiaAirtel175* Re-playedAIRTELFinalist
3MullenLowe Lintas Group, India                                     Contributing Agency 1 : Toaster India                       Contributing Agency 2 : Essence Global            Contributing Agency 3 : Dentsu CreativeGoogle IndiaSafer with Google Campaign - Google toh apna haiGoogle IndiaFinalist
4MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1  - Bolne Se Sab HogaGoogle IndiaFinalist
5MullenLowe Lintas Group, IndiaHOUSING.COMYahan Search Khatam Karo (Finish Your Search Here)Housing.comFinalist
      
24. Sporting events
1McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDBronze
2Leo Burnett IndiaMPL SportsLegitimising An E-Sports GiantMPL SportsFinalist
3Ogilvy GroupThums UpSee Ability Beyond DisabilityCoca-Cola India Pvt. LimitedFinalist
      
25. Travel & Tourism 
NO SHORTLIST
      
      
      
26. Corporate Advertising/ Reputation
1McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDBronze
2Ogilvy Group                  Contributing Agency 1 : Wavemaker IndiaCadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Bronze
3MullenLowe Lintas Group, India                          Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                                    Contributing Agency 2 : MullenLowe Salt                        Contributing Agency 3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever LimitedBronze
4Sideways Consulting LLPNykaaTaking Brand Purpose to the Stock MarketsNykaaFinalist
5TBWA IndiaJSW PaintsAdding a new shade to the conversation of colourJSW PaintsFinalist
6DDB Mudra GroupMcDonald'sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
7McCann Worldgroup, New DelhiMaggiWomen's liberation beyond the 'wokeness'Nestlé India Ltd.Finalist
8McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDFinalist
9Ogilvy Group                       Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkProud Sponsors of The Ground StaffMondelez India Pvt. Ltd.Finalist
10Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaFinalist
11Ogilvy Group                      Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
27. B2B
1OYO                                             Contributing Agency 1 : The Script Room                                          Contributing Agency 2 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
2McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDBronze
3OYO                            Contributing Agency 1 :  McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOBronze
4DDB Mudra GroupExxon MobilJust a TruckerExxon MobilFinalist
5TBWA IndiaLEADCelebrating the heroes without capesLEADFinalist
      
28. Interactive Marketing
1Ogilvy Group                        Contributing Agency 1 : Wavemaker IndiaCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsSilver
3Ogilvy Group                       Contributing Agency 1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
4Leo Burnett IndiaSpotifyMad Meets Math; Personalized Data Stories Triggering Mass AdvocacySpotify IndiaBronze
5DDB Mudra Group                 Contributing Agency 1 : Ten FilmsNetflixWHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUNDNetflix indiaFinalist
6LKSSNIVEA SOFTNIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERSNIVEA INDIA PVT. LTD.Finalist
7Leo Burnett IndiaPampersMoving beyond ‘Spray and Pray’ : #ItTakes2- A Father’s PromisePampers IndiaFinalist
8Leo Burnett IndiaSpotifyMost Interesting How-To Videos  for TVSpotify IndiaFinalist
9Ogilvy GroupTitan Eye+Eyeing Up Something BigTitan Company LimitedFinalist
10McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Finalist
11Ogilvy Group                     Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
12Ogilvy Group                     Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - Do Nothing AssistantMondelez India Pvt. Ltd.Finalist
13Ogilvy Group                  Contributing Agency 1 : Wavemaker IndiaCadbury BournvitaBournvita Get The MessageMondelez India Pvt. Ltd.Finalist
      
29. Small Town & Rural Marketing
1OYO                              Contributing Agency 1 : The Script Room                      Contributing Agency 2 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
2Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedBronze
3Wunderman ThompsonAmerican India FoundationHow marginalized, vulnerable communities broke down their wall of mistrust against vaccines.American India FoundationBronze
4Ogilvy Group                        Contributing Agency 1 : Prans FeaturesENOChacha Chaudhary's attack on acidityHaleonBronze
5Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperFinalist
6DDB Mudra GroupMeeshoMAKING EVERY RUPEE UNLOCK JOYMeeshoFinalist
7McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Finalist
8McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDFinalist
9OYO                                 Contributing Agency 1 :  McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOFinalist
30. Regional
1Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperGold
2MullenLowe Lintas Group, IndiaBritannia Milk Bikis ClassicRekindling an old romance – the love for Milk BikisBritannia Industries Ltd.Silver
3EnormousZomatoThaggede LeZomatoSilver
4McCann Worldgroup, New DelhiZomatoMarketing lessons from Kolaveri DiZOMATO MEDIA PRIVATE LIMITEDBronze
5Ogilvy Group                          Contributing Agency 1 :  Mindshare IndiaDoveWooing over the  South of IndiaHindustan Unilever Limited Bronze
6McCann Worldgroup, New DelhiWild Stone TalcWildstone meets Mirzapur & WasseypurMCNROE CONSUMER PRODUCTS PVT. LTD.Bronze
7McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICLife lessons in a sachetNestlé India Ltd.Bronze
8Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts Across RegionsSpotify IndiaBronze
9MullenLowe Lintas Group, IndiaTanishqTHE CREATORS OF A BEAUTIFUL PUJOTitan Company LimitedBronze
10MullenLowe Lintas Group, IndiaTanishqReinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman.Titan Company LimitedBronze
11Ogilvy GroupPantaloonsThis Pujo, YOU are the CelebrationPantaloonsFinalist
12Ogilvy GroupSunfeast YiPPee!BRAND LOVE SHOULDN’T BE BLINDITC LimitedFinalist
13Organic BPS Pvt LtdMuthoot Gold LoansMinnatte Life by Muthoot Fincorp and Netflix Minnal MuraliNetflix indiaFinalist
14McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDFinalist
15MullenLowe Lintas Group, India                              Contributing Agency 1 : Wavemaker India                     Contributing Agency 2 : Tree Design Pvt. Ltd.       Tata Tea Kanan DevanTHE TASTE OF DIVERSITY.  THE UNIQUE TASTE OF KERALA.Tata Consumer Products LimitedFinalist
16MullenLowe Lintas Group, India                               Contributing Agency 1 : Wavemaker India                       Contributing Agency 2 : Tree Design Pvt. Ltd.                                                             Contributing Agency 3 : DENTSU IMPACT  India                                                  Contributing Agency 4 : Adfactors PRTata Tea Chakra Gold CareA CUP THAT CELEBRATED  THE TAMIL WAY OF CARETata Consumer Products LimitedFinalist
17MullenLowe Lintas Group, IndiaTanishqA non-traditional brand winning at Wedding traditionsTitan Company LimitedFinalist
18MullenLowe Lintas Group, IndiaTVS Scooty Pep+RE-IGNITING BRAND LOVE IN TAMIL NADU (MUDHAL KADHAL)TVS Motor Company LimitedFinalist
19Brand David Communications Pvt Ltd         Lead Agency 2 : Ogilvy GroupChandrika PushpavedaPushpa - Not the Telugu DramaWipro Consumer CareFinalist
20Ogilvy GroupTaj MahalFursat Waali ChaiHindustan Unilever Limited Finalist
21McCann Worldgroup, New DelhiDabur ChyawanprashDivided by Ayurveda, united by Dabur ChyawanprashDabur India Ltd.Finalist
      
31. Direct Marketing
1McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Gold
2Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperGold
3TBWA IndiaJSW PaintsJSW paints_ From contractor to controllerJSW PaintsSilver
      
32. Experiential Marketing / Brand Experience
1Ogilvy Group                              Contributing Agency 1 : Wavemaker India                       Contributing Agency 2 : rephrase.ai                             Contributing Agency 3 : Delta XCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
3Ogilvy Group                                           Contributing Agency 1 : Wavemaker India  Cadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Bronze
4Ogilvy Group                                           Contributing Agency 1 : Wavemaker India  Cadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
5Leo Burnett IndiaAirtel175* Re-playedAIRTELBronze
6McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Bronze
7McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Bronze
8Saatchi & Saatchi PropagateAB InBev India – BudweiserBudweiser SOS ADSAnheuser Busch InBev India LimitedFinalist
9DDB Mudra GroupMcDonald'sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
10Ogilvy Group                                           Contributing Agency 1 : Wavemaker India  Cadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
11DDB Mudra GroupStayfreeBRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCEJohnson and JohnsonFinalist
      
33A. Positive Change - Environmental – Brands
NO SHORTLIST
      
33B. Positive Change - Environmental – Non-Profit
ENTRIES NOT RECEIVED
      
34A. Positive Change - Social Good – Brands
1Ogilvy Group                                           Contributing Agency 1 : Wavemaker India  Cadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India                                                                Client Company 2 : Pampers IndiaSilver
3Leo Burnett IndiaWhisperPreventing 23 Million Missing FuturesWhisperBronze
4MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                                    Contributing Agency 2 : MullenLowe Salt                                   Contributing Agency 3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever Limited  Bronze
5McCann Worldgroup, New DelhiMastercardMastercard - Micro merchants, macro changeMastercard IndiaBronze
6BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleBronze
7McCann Worldgroup, New Delhi Contributing Agency 1 : PR Pundit                                 Contributing Agency 2 : Wavemaker IndiaHappyDentWhen shining a new light won over Gen-ZPERFETTI VAN MELLE INDIA PVT. LTD.Finalist
8Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
9Toaster IndiaGoogle Search#GetTheFacts Google Search Campaign | Fighting the Pandemic: One Question at a TimeGoogle IndiaFinalist
10McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Finalist
11Ogilvy Group                                           Contributing Agency 1 : Wavemaker India  Cadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Finalist
12Ogilvy Group                                           Contributing Agency 1 : Mindshare India  DoveStop The Beauty TestHindustan Unilever Limited  Finalist
      
34B. Positive Change - Social Good – Non-Profit
1Ogilvy GroupKC Mahindra Education Trusts Nanhi KaliKC Mahindra Education Trusts | Nanhi Kali | The Tale of 2 LajjosMahindra GroupBronze
2MullenLowe Lintas Group, India CryCry- #PooriPadhaiDeshKiBhalaiCRY - Child Rights for YouFinalist
3SRISHTI MEDIAFamily PlanningSOLVING THE UNSOLVABLEPATHFINDER INTERNATIONALFinalist
      
34C. Positive Change - Social Good – Diversity, Equity & Inclusion
1Ogilvy Group                                           Contributing Agency 1 : Mindshare India  DoveStop The Beauty TestHindustan Unilever Limited Bronze
2Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaBronze
3MullenLowe Lintas Group, India     Contributing Agency 1 : Toaster IndiaGoogle IndiaGoogle Voice Campaign 3  - Bolne Se Sab HogaGoogle IndiaFinalist
4MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1  - Bolne Se Sab HogaGoogle IndiaFinalist
5Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
6Ogilvy GroupThums UpSee Ability Beyond DisabilityCoca-Cola India Pvt. LimitedFinalist
7OYO                                                             Contributing Agency 1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
      
35. David v/s Goliath
1DDB Mudra GroupMeeshoRECLAIMING THE VALUE OF LOW PRICESMeeshoGold
2EnormousZomatoThaggede LeZomatoSilver
3TBWA IndiaJSW PaintsEnding a different kind of colour blindnessJSW PaintsBronze
4Ogilvy GroupTata PlayVictory of Truth over MythTata PlayFinalist
5Sideways Consulting LLPACKOACKO 'Murthy' CampaignAcko General Insurance Co.Finalist
6MullenLowe Lintas Group, IndiaBritannia Milk Bikis 100% AttaTaking on the age-old tradition of Glucose biscuit with milk!Britannia Industries Ltd.Finalist
7McCann Worldgroup, New DelhiComplanDoing ‘Palat De’ the right wayComplanFinalist
8Ogilvy GroupSunfeast YiPPee!BRAND LOVE SHOULDN’T BE BLINDITC LimitedFinalist
9McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICMaggi vs. the badhshahs of masalaNestlé India Ltd.Finalist
10OYO                                                             Contributing Agency 1 : McCann Worldgroup, New DelhiOYOHow to gatecrash conversations of the rich & famousOYOFinalist
11McCann Worldgroup, New DelhiCoca Cola Zero SugarCOKE VS COKECoca-Cola India Pvt. LimitedFinalist
      
36A.  Integrated Advertising Campaign: Products
1Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India                                                                Client Company 2 : Pampers IndiaSilver
2MullenLowe Lintas Group, India     Contributing Agency 1 : Toaster India                                   Contributing Agency 2 : Essence Global                      Contributing Agency 3 :Dentsu CreativeGoogle IndiaSafer with Google Campaign - Google toh apna haiGoogle IndiaFinalist
3McCann Worldgroup, New Delhi    Contributing Agency 1 : Tonic Worldwide       Contributing Agency 2 : PerformicsITC AashirvaadHow Aashirvaad got Indian mothers to buy into multigrainITC LimitedFinalist
4DDB Mudra GroupMcDonald'sWhen Value-for-Money goes GourmetMcDonalds IndiaFinalist
5McCann Worldgroup, New DelhiMaggiMaking teens life-ready in 2 minutesNestlé India Ltd.Finalist
6BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleFinalist
7MullenLowe Lintas Group, India  Contributing Agency 1 : Wavemaker India  Contributing Agency 2 : ICARUS DESIGN PRIVATE LIMITED                                            Contributing Agency 3 : Adfactors PR Contributing Agency 4 : DENTSU IMPACT  Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedFinalist
8Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
9Ogilvy Group                                                           Contributing Agency 1 : Mindshare IndiaDoveStop The Beauty TestHindustan Unilever Limited Finalist
10DDB Mudra Group                                           Contributing Agency 1 : Fleishman Hillard  Contributing Agency 2 : Aer Media                                   Contributing Agency 3 : hogarth Contributing Agency 4 : Interactive AvenuesClean & ClearPimple Hi Toh HaiJohnson & JohnsonFinalist
11Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
12Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Finalist
36B.  Integrated Advertising Campaign: Non-Products
1Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaGold
2Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts Across IndiaSpotify IndiaBronze
3Tanmay Bhat and Team                                            Lead Agency 2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubBronze
4MullenLowe Lintas Group, India                     Contributing Agency : Toaster IndiaGoogle IndiaGoogle Voice Campaign 3  - Bolne Se Sab HogaGoogle IndiaFinalist
5Ogilvy GroupTata PlayVictory of Truth over MythTata PlayFinalist
6McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDFinalist
7DDB Mudra Group                                                         Lead Agency 2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
      
37A. Sustained Success: Products
1MullenLowe Lintas Group, IndiaSurf ExcelGiving fight against dirt a karmic perspectiveHindustan Unilever Limited Gold
2McCann Worldgroup, New DelhiNescaféCreating India's coffee generationNestlé India Ltd.Gold
3Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury CelebrationsNot Just a Box of ChocolatesMondelez India Pvt. Ltd.Gold
482.5 Communications                                               Lead Agency 2 : Ogilvy GroupBisleri Packaged Drinking WaterSamajhdaar Bisleri Peete HainBisleri InternationalSilver
5Ogilvy GroupRed LabelSwad Apnepan KaHindustan Unilever Limited Silver
6Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkInspiring Generous InstinctsMondelez India Pvt. Ltd.Bronze
7Famous InnovationsHaier Front Load Fully Automatic Washing Machine#SilentPerformersHaierBronze
8McCann Worldgroup, New DelhiPaytmPaytm Karo- How a brand became a verbOne97 Communications Pvt. Ltd.Bronze
9MullenLowe Lintas Group, IndiaVimWomen are beyond dishwashing, says a dishwashing brandHindustan Unilever Limited Finalist
37B. Sustained Success: Services
1Wunderman ThompsonMutual FundsMutual Funds Sahi Hai Association Mutual Funds in IndiaAssociation of Mutual Funds in IndiaGold
2Leo Burnett IndiaSpotifyHow To Become Category Leader In 3 YearsSpotify IndiaGold
3OYO                                                           Contributing Agency 1 : The Script Room               Contributing Agency 2 :  McCann Worldgroup, New DelhiOYOSolving for India's lack of spaceOYOSilver
4Tanmay Bhat and Team                                       Lead Agency 2 : DDB Mudra GroupCREDHow a Product Demo Broke the Internet ThriceCred ClubSilver
5OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOCreating safe spaces for womenOYOFinalist
      
38. New Product or Service
1MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1  - Bolne Se Sab HogaGoogle IndiaSilver
2MullenLowe Lintas Group, India   Contributing Agency 1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliBronze
3Ogilvy GroupKFCKFC- Double Down BurgerKFC IndiaFinalist
4McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Finalist
5Sideways Consulting LLPAshirvad Water Storage TanksMaking 'Ashirvad' synonymous to the categoryAshirvad Pipes Pvt. Ltd.Finalist
6SiritiChalo#PudheChalaChaloFinalist
7MullenLowe Lintas Group, India  YezdiYezdi – Dad’s Weren’t SaintsClassic Legends Pvt. Ltd.Finalist
8McCann Worldgroup, New DelhiLupin AptivateThe appetite that mattersLupin LimitedFinalist
9McCann Worldgroup, New DelhiMastercardMastercard - Getting the POS in POS (point of sale)Mastercard IndiaFinalist
10DDB Mudra GroupMcDonald'sWhen Value-for-Money goes GourmetMcDonalds IndiaFinalist
11Leo Burnett IndiaPhonePeNew Gold Buying Gold StandardPhonePeFinalist
12EnormousRapidoRide on your termsRapidoFinalist
13Havas Worldwide India Pvt. Ltd.DurexDurex Ending Bedroom Distancing!Reckitt Benckiser India Pvt. Ltd.Finalist
14McCann Worldgroup, New DelhiPostPeSelling credit to the credit-averseResilient Innovations Pvt. Ltd.Finalist
15Dentsu CreativeSpotify IndiaTeenage Angst Wins The Day For Indian AudioSpotify IndiaFinalist
      
39. Influencer Marketing
1LKSSNIVEA SOFTNIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERSNIVEA INDIA PVT. LTD.Bronze
2MullenLowe Lintas Group, India   Contributing Agency 1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliFinalist
3Dentsu Creative                           Contributing Agency 1 : Only Much                                   Contributing Agency 2 : First December Films Contributing Agency 3 : Essence GlobalYouTube ShortsHOW YOUTUBE ACQUIRED A NEW SUPERPOWERGoogle IndiaFinalist
4Ogilvy GroupMangaldeep Rath YatraMangaldeep: Rath Yatra Ki Sugandh Ghar AayeITC LimitedFinalist
5Creativeland Asia                                          Contributing Agency 1 : Wavemaker IndiaNetflixNetflix IndiaNetflix india  Finalist
6Leo Burnett IndiaPampers#ItTakes2- A Father’s PromisePampers IndiaFinalist
7Leo Burnett IndiaSpotifyGetting Radio Loving Chennai Hooked To Spotify PodcastsSpotify IndiaFinalist
8Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury PerkPlay a game not an adMondelez India Pvt. Ltd.Finalist
9DDB Mudra Group                                                  Lead Agency 2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
10Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury FuseFusies - Fight for free FuseMondelez India Pvt. Ltd.Finalist
11Tanmay Bhat and Team                                       Lead Agency 2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubFinalist
12OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOBecoming Indian youth's bail our buddyOYOFinalist
40. Use Of Data
1Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsGold
2Leo Burnett IndiaSpotifyMad Meets Math; Personalized Data Stories Triggering Mass AdvocacySpotify IndiaSilver
3Mindshare India                                                   Contributing Agency 1 : Sportz InteractiveUpstoxDemystifying Stock Trading Through CricketRKSV SecuritiesBronze
4Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts  Across IndiaSpotify IndiaBronze
5OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
      
41. The Internal Marketing Award
1DDB Mudra Group                                                   Lead Agency 2 : Disney Star Star TVHOW EVERY INBOX GOT A REMINDER ON ANTI-SEXISMDisney StarFinalist
      
42. The Disruptive Differentiators Award
1Ogilvy Group                                               Contributing Agency 1 : Wavemaker India                       Contributing Agency 2 : rephrase.ai                                              Contributing Agency 3 : Delta XCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOSelling hotel rooms as a sampling sachetOYOSilver
3MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                                    Contributing Agency 2 : MullenLowe Salt                                   Contributing Agency 3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever LimitedBronze
4McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Bronze
5SiritiSneha#AspatalKeBacheSNEHA MumbaiFinalist
6LKSSSterling ReserveGAMING THE WHISKY MARKETALLIED BLENDERS & DISTILLERSFinalist
7McCann Worldgroup, New DelhiBharatiya Janta PartyWinning the vote-count by making voter-data count.Bharatiya Janta PartyFinalist
8Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
9MullenLowe Lintas Group, IndiaYezdiYezdi – Dad’s Weren’t SaintsClassic Legends Pvt. Ltd.Finalist
10Ogilvy GroupFortune Rice Bran Health OilWHEN AN OIL BRAND HAD A HEART ATTACKFortune FoodsFinalist
11McCann Worldgroup, New DelhiHero PleasureTurning prejudice into prideHero MotoCorp LimitedFinalist
12TBWA IndiaJSW PaintsWhen common sense questioned a common answerJSW PaintsFinalist
13DDB Mudra GroupKrafton - BGMIBringing the Social Outcast into the MainstreamKrafton IndiaFinalist
14DDB Mudra GroupMcDonald'sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
15Siriti                                                            Contributing Agency 1 : Digital Strings                       Contributing Agency 2 : EkahalMOWO#MovingBoundariesMOWOFinalist
16Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsFinalist
17McCann Worldgroup, New DelhiNescaféCreating "Generation Coffee" in a chai countryNestlé India Ltd.Finalist
18DDB Mudra Group                                            Contributing Agency 1 : Ten FilmsNetflixWHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUNDNetflix IndiaFinalist
19SoCheersThe Family ManThe Family Man Job HuntPrime VideoFinalist
20McCann Worldgroup, New DelhiDettolWhy a brand vacated its prime real estateReckitt Benckiser India Pvt. Ltd.Finalist
21MullenLowe Lintas Group, India  Contributing Agency 1 : Wavemaker India                                 Contributing Agency 2 : Adfactors PR                                 Contributing Agency 3 : DENTSU IMPACT                Contributing Agency 4 : Icarus Design Private Limited Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedFinalist
22Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury GemsWorld's biggest birthday partyMondelez India Pvt. Ltd.Finalist
23DDB Mudra Group                                                       Lead Agency 2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
24Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - Valentine's Day AlibiMondelez India Pvt. Ltd.Finalist
25Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - NothingCoinMondelez India Pvt. Ltd.Finalist
26Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - Do Nothing AssistantMondelez India Pvt. Ltd.Finalist
27Mindshare India                                Contributing Agency 1 : Nazara Technologies                                                    Contributing Agency 2 : AliveNowBoost#GameStaminaKa - Breaking Gender Barriers in CricketHindustan Unilever Limited Finalist
      
43A.  Small Budgets – Products 
1Dentsu CreativeSkore Oh GelCliteracy Coupons – How We Used Scratch Cards To Make Men Better LoversTTK HealthcareSilver
2DDB Mudra GroupMcDonald's25 Years of Priceless MemoriesMcDonalds IndiaFinalist
3MullenLowe Lintas Group, IndiaYezdiYezdi – Dad’s Weren’t SaintsClassic Legeds India Pvt. Ltd.Finalist
4McCann Worldgroup, New DelhiWILDSTONEWorld's Shortest ShowerMCNROE CONSUMER PRODUCTS PVT. LTD.Finalist
      
43B.  Small Budgets – Services
1Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoBronze
2DDB Mudra GroupGive Foundation   Team for HumanityGive Foundation                                                       Client Company 2 :  PUMA IndiaBronze
3SiritiSneha#AspatalKeBacheSNEHA MumbaiFinalist
4OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
5Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaFinalist
      
      
44. Carpe Diem
1Leo Burnett IndiaAirtel175* Re-playedAIRTELSilver
2Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Silver
3Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaBronze
4MullenLowe Lintas Group, India    Contributing Agency 1 :  Toaster IndiaGoogle IndiaGoogle Voice Campaign 3  - Bolne Se Sab HogaGoogle IndiaBronze
5DDB Mudra Group                               Contributing Agency 1 : Interactive Avenues                                                                Contributing Agency 2 :  Adfactors PRStayfreeBRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCEJohnson and JohnsonBronze
6MullenLowe Lintas Group, IndiaAxis BankBill in the MiddleAxis BankFinalist
7Famous InnovationsColumbia Pacific Communities#WallyFunkColumbia Pacific CommunitiesFinalist
8DDB Mudra GroupGive Foundation Team for HumanityGive Foundation                                                       Client Company 2 :  PUMA IndiaFinalist
9DDB Mudra Group                               Contributing Agency 1 : Toast EventsInstagramInstagram - We are in the makingInstagramFinalist
10SiritiSneha#JawabPaoTikaLagaoSNEHA MumbaiFinalist
11Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury Dairy MilkProud Sponsors of The Ground StaffMondelez India Pvt. Ltd.Finalist
12Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Finalist
13Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
14OYO                                                           Contributing Agency 1 : McCann Worldgroup, New DelhiOYOIndia found loveOYOFinalist
15Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star - NothingCoinMondelez India Pvt. Ltd.Finalist
GRAND EFFIE  
   
132. Experiential Marketing / Brand ExperienceLeo Burnett IndiaWhisper : Changing the education system to keep girls in schoolWhisper India                                                                Client Company 2 : Pampers IndiaGRAND EFFIE
 
 
 
 

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