DMAi Echo will accept entries from other Asian markets, including Bangladesh, Bhutan, Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, Pakistan, Philippines, South Korea, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam and the UAE, from its 2015 edition.
The awards have been restricted to work from India until now.
DMAi Echo Asia 2015 will be hosted on 6 August in Mumbai. The competition is accepting entries until 12 June.
Vatsal Asher, CEO, and Shelly Singh, COO, DMAi, have been appointed as official 'International Echo Envoys'.
Thomas Benton, CEO, Direct Marketing Association (DMA), US, said, "Marketers around the world and the ecosystem that supports them benefit when their trade associations collaborate and put a spotlight on innovation and success. In that spirit, the Direct Marketing Association is very pleased to be partnering with the DMAi to increase participation in the ECHO awards from DMAi’s breadth of creative and innovative members. We celebrate this partnership and look forward to seeing DMAi and its members at our annual conference in Boston, Massachusetts in October.”
OgilvyOne, Urja Interactive and Worldwide Open have been awarded the duties for creative, digital and social respectively, to promote the awards.
In partnership with the Ad Club, organisers are offering subsidised entry fee and a 'fast track' for entries awarded at the Club's Effie, Abby and Emvie competitions.