Dipankar Sanyal to handle additional responsibility of Madison’s MRP unit

The unit will have access to Madison’s talent, expertise and client base

Jun 14, 2021 07:11:00 AM | Article | Campaign India Team

Madison World has announced an increase in capabilities and infrastructure for its Madison Retail Paradigm (MRP) unit. The company has handed over the additional responsibility of the unit to Dipankar Sanyal, CEO, Platinum Outdoor.
With this change, MRP will now have access to the talent, expertise and client base of Madison.
Sanyal joined Madison as associate general manager of MOMS Outdoor in 2004 and got promoted to CEO, Platinum Outdoor in 2015.
Vikram Sakhuja, partner and group CEO, Madison media and OOH, said, “Dipankar has been a great
asset to the leadership team of Madison and it is fitting that he gets additional charge of MRP. I
see a lot of synergies between the capabilities and expertise of Outdoor and MRP and I am sure the
large client base of Madison OOH will substantially benefit from MRP’s specialist design and
implementation skills.”
Sanyal added, “There is a lot of potential in the retail space to explore and I’m happy to be given this opportunity to also head MRP in addition to Platinum Outdoor. Going forward, we have very aggressive growth plans for MRP and we intend to make MRP a significant player in the retail space.”