Devraj Sanyal joins Desi Hits as CEO

Former Percept D'Mark (PDM) CEO Devraj Sanyal (pictured) has joined Desi Hits! Inc as CEO. Sanyal’s mandate in his new role will be to help Desi Hits! explore new avenues for growth and create long term growth partnerships.

"We are extremely excited that Devraj Sanyal has accepted this position," said Anjula Acharia-Bath, founder and chair of Desi Hits Inc’s Board, adding, "Devraj has the experience and expertise we require to lead our company through its next phase of growth. India presents a huge opportunity for us, and with strong audience demand and growth in this territory, international expansion was definitely on the cards. Sanyal brings a rare and unusual combination of business leadership, brand relationships, creativity and passion wrapped in a proven track record of monetising multiplatform media companies.

Prior to joining Desi Hits!, Sanyal was the CEO of PDM. Before PDM, Sanyal has worked at The Times of India, Baccarose and Elle magazine.

“The overall vision for Desi Hits! to be the leading fusion entertainment player in the South Asian demographic is what excites me the most and I’m very keen to bring my years of experience in monetising content across digital, mobile, live events, TV and radio, to help build Desi Hits! into a scalable and profitable global business,” comments Sanyal.