DDB MudraMax has announced the appointment of Deepak Trikha as vice president, experiential. He will be based in Delhi and will report to Mandeep Malhotra, president, DDB MudraMax.
Trikha joins DDB MudraMax’s experiential team from Sistema Shyam Teleservices (MTS), where he was AGM, marketing communication, and was responsible for strategy and execution of 360-degree marketing campaigns for MTS’ telecom products and services.
On this new appointment, Mandeep Malhotra, president, DDB MudraMax, said, “I am really glad to welcome Deepak in my team. He comes with a lot of experience in the business. I strongly feel he will complete the dots for a constellation in our Delhi office of glittering stars. My advice to him is to stay hungry, as I strongly believe Delhi has a lot to offer.”
On joining DDB MudraMax, Trikha added, “DDB Mudra Group is well poised to take up the market leadership position in the field of brand and marketing communications. I am delighted to be a part of this passionate and highly spirited team and looking forward to play a pivotal role in achieving greater milestones in times to come.”
He started his career with Kidstuff, DDB MudraMax’s Promotional & Events unit, and then moved to Encompass where he served a stint of six years.