The 2010 D&AD Awards are now open for entries. Jury members will be announced from early November. Organisers of the awards, meanwhile, have announced the line-up of foremen for 2010.
Foremen are leading creative specialists and their role requires them to ensure that the judging of the awards corresponds to the festival’s benchmark. Each of the foremen will lead a jury of creatives who will decide what work represents the best of the year and will be included in the D&AD Annual. They will, hence, decide what creative work sets new benchmarks and will, therefore, qualify for a D&AD Yellow Pencil.
“It’s always difficult to choose a Pencil. It’s equally difficult choosing the Foremen. But we’ve done it,’ said Paul Brazier, president, D&AD, “These foremen are more than qualified to do this job. They are specialists in their chosen field and will be tough enough to make sure that work gets judged with the utmost integrity.”
He added, “Sometimes it’s easy for judges to be conservative and not give an award. It’s often braver to stick your neck out and reward something challenging, fresh or new. These foremen are the very first steps to shaping the 2010 Awards.”
Eligible entries will be accepted until 27 January 2010. Work entered before 18 November will receive a 10% discount. Judging is set to take place from 19 to 22 April in London. The winners will be announced in June.
The following are the list of Foremen for the D&AD Awards 2010
Art Direction: Dave Dye, Dye Holloway Murray, UK
Book Design: John Morgan,John Morgan Studio, UK
Branding: Ben Casey, The Chase Manchester, UK
Digital Advertising: Rei Inamoto, AKQA, UK
Direct: Caitlin Ryan, Proximity London, UK
Environmental Design: Mark Dytham, Klein Dytham Architecture, Japan
Graphic Design: Michael Beirut, Pentagram, US
Illustration: Brian Cairns , Brian Cairns Studio, UK
Integrated: Ted Royer, Droga5, US
Mobile Marketing: Chris Colborn, R/GA, US
Music Videos:James Frost, zoo films, US
Outdoor Advertising : Jeremy Craigen, DDB London, UK
Packaging: John Blackburn, Blackburn's, UK
Photography: Nadav Kander, Nadav Kander Photography, UK
Press Advertising: Jeremy Carr, Miles Calcraft Briginshaw Duffy, UK
Radio Advertising: Mike Schalit, Network# BBDO Johannesburg, South Africa
TV & Cinema Advertising: Nick Gill, BBH, UK
TV & Cinema Communications: Charlie Mawer, Red Bee Media, UK
TV & Cinema Crafts : Walter Campbell, SHOP, UK
Typography: Michael Johnson, Johnson Banks, UK
Websites: Martin Cedergren, 180 Amsterdam, Netherlands
Writing for Advertising: Tim Riley, AMV.BBDO, UK
Writing for Design: John Simmons, The Writer, UK
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