There were a total of 66 Yellow Pencils awarded to the best of the world’s design, advertising and communications work at the 2012 D&AD Awards, the organisation’s 50th anniversary.
Significant winners were JWT Shanghai, which scooped three Yellow Pencils for its ‘Heaven and Hell’ work for Samsonite in Press and Outdoor categories; and JWT Melbourne, which won two Yellows for its Melbourne Writers Festival “Wi-FiCTION” campaign.
Other campaigns to win more than one of the coveted awards included LOWE/SSP3 for the Colombian Ministry of Defence, Dentsu Tokyo for Honda Motor’s “internavi”, Ogilvy Johannesburg for Multichoice/M-Net’s “MK is” campaign and Be Bravo for its work with Leica.
British publisher, Laurence King and Marion Deuchars gained two Yellow Pencils in Book Design and Illustration for “Let's Make Some Great Art”, as did W+K London for its Kaiser Chiefs “Bespoke Album Creation Experience”.
Tim Lindsay, CEO of D&AD said, “First I’d like to thank the almost 200 judges who took part judging thousands of pieces of work this year. They have once again helped to make this the awards ‘for creatives, judged by creatives’."
“Across the board, D&AD has once again reflected the changing shape of our industry. The craft skills of making great pieces of graphic design, illustration, direct and TV and cinema are as strong as ever."
“However, we’ve seen the tectonic shifts at play as juries in Typography, Writing for Design and Writing for Advertising commented that talent has moved out of these craft areas, attracted by emergent media in digital and mobile, where awards for these craft skills have had a strong year.”
To view the complete list of winners, visit: www.dandad.org
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