8 months ago| article
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Jun 16, 2022 01:06:00 PM | Article | Dr AL Sharada Share -
What could have worked:
The ad captures the entrepreneurial dreams and aspirations of men and women from across the nation. It reflects the diversity in the country. However, while representing men and women, the representation continues to be stereotypical focusing on jewellery designing and beauty parlours for women and automobile garages and supermarkets for men.
Gender Sensitivity Score (GSS): 3.25/5
What did not work:
Around 18% of gamers in India are women and data shows their numbers are growing faster than the numbers of male gamers. The ad could have included a woman in the squad of four.
The new avatar of a Macho man?
Other films from the week: