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A cute ad.
GS Score: 3/5
The ad shows various acts of support, compassion and empathy in corona times by Facebook friends. It is very heartwarming. It also takes care to avoid stereotypes by featuring a young lady doctor and two young men working in the kitchen in the absence of the house help. It is this normalisation of non-stereotypical images and behaviours which would bring about change.
GS Score 3.75/5
It is true that there is more uncertainty and insecurity in corona times and the product relates to that. However, the ad is very stereotypical in the portrayal of the family focusing on the man as the protector.
GS Score: 2.5/5
Makes riding to office look attractive for young people. Hope more people opt for this eco-friendly and corona safe option.
GS Score 3/5
An upbeat film in dire times when many youngsters are being forced to look at their lives and reinvent themselves and their careers. The ad does well by projecting young men and women determined to work towards achieving their aspirations.
GS Score 4.2/5
It is interesting to note that an ad that celebrates Indian artisans, crafts persons and designers through a series of three films has no place for women who are engaged in large numbers in these fields. According to the Indian handicrafts census, 56.13 per cent of artisans are women. (2017 data)
GS Score: 2.5
It is nice to see the ad featuring a girl pursuing her dreams, fulfilling her responsibilities and more importantly negotiating and communicating in an assertive manner to convince her reluctant parents.
GS Score: 4.25/5
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