Campaign India Team
Mar 05, 2009

Colors just ONE GRP behind STAR Plus

So near and yet so far! Colors continues its astonishing performance ending week 9 with 304 GRPs according to TAM data. STAR Plus is at 305 GRPs. Colors' lack of an afternoon band tells; their weekly primetime delivers 194 GRPs to STAR Plus 167 GRPs for the week under review. Add to this handicap, STAR Plus has been running blockbuster movies without commercial breaks in an attempt to maintain the gap.

Colors just ONE GRP behind STAR Plus

So near and yet so far! Colors continues its astonishing performance ending week 9 with 304 GRPs according to TAM data. STAR Plus is at 305 GRPs.
 
Colors' lack of an afternoon band tells; their weekly primetime delivers 194 GRPs to STAR Plus 167 GRPs for the week under review.
 
Add to this handicap, STAR Plus has been running blockbuster movies without commercial breaks in an attempt to maintain the gap.

Postscript: We understand that Colors ran Bhootnath on Saturday 7pm without any commercial breaks, either.

For week 9, other numbers include Zee TV at 201 GRPs, Sony at 88 GRPs, NDTV Imagine at 67 GRPs and STAR One at 61 GRPs.

Source:
Campaign India

Related Articles

Just Published

1 day ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 day ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

1 day ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

2 days ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides