Campaign India Team
Apr 06, 2011

Colors jumps to # 1 GEC spot

ICC WC mauls GECs

Colors jumps to # 1 GEC spot

Colors jumped to regain the leadership spot in the Hindi General Entertainment Channels race on the back of strong deliveries by feature films. Colors moved up by 28 GRPs to end with 300 GRPs for the week (Week 14, TAM, HSM, CS 4+).

STAR Plus dropped to 261 GRPs, down 30 GRPs.

In a week that saw all the Hindi GECs barring Colors lose to the ICC World Cup, Zee TV fell to 171 (187), Sony to 120 (159) and SAB to 127 (136).  Imagine slipped to 70 (81).

Source:
Campaign India