Jewellery e-tailer CaratLane has appointed Famous Innovations to handle its creative duties following a multi-agency pitch. CaratLane was launched in October 2008 and was acquired by Tanishq earlier this year.
Atul Sinha, SVP, marketing, CaratLane, said, “At CaratLane, innovation has been a core value, proven by many firsts such as Try@home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners."
Avinash Shenoy, business head, Famous Innovations, said, “CaratLane has been listed as one of the 'Top 20 hottest e-commerce sites in India' and we are proud to have the brand on board. Jewellery market is really cluttered and with a bunch of players in the market it will be important for us to differentiate the brand while advertising, keeping in mind the challenges and barriers that consumers have with online shopping. We are looking forward to work with the brand. We are looking forward to work on a clutter-breaking campaign which can help CaratLane carve its niche among others.”