Campaign India Team
Nov 07, 2016

CaratLane appoints Famous for creative duties

Account won following multi-agency pitch

CaratLane appoints Famous for creative duties
Jewellery e-tailer CaratLane has appointed Famous Innovations to handle its creative duties following a multi-agency pitch. CaratLane was launched in October 2008 and was acquired by Tanishq earlier this year. 
 
 Atul Sinha, SVP, marketing, CaratLane, said, “At CaratLane, innovation has been a core value, proven by many firsts such as Try@home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners."
 
Avinash Shenoy, business head, Famous Innovations, said, “CaratLane has been listed as one of the 'Top 20 hottest e-commerce sites in India' and we are proud to have the brand on board. Jewellery market is really cluttered and with a bunch of players in the market it will be important for us to differentiate the brand while advertising, keeping in mind the challenges and barriers that consumers have with online shopping. We are looking forward to work with the brand. We are looking forward to work on a clutter-breaking campaign which can help CaratLane carve its niche among others.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Year ender 2018: 'The content economy will have a quality audit'
Premium
3 days ago

Year ender 2018: 'The content economy will have a ...

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Premium
Fastrack says 'its all in your hand' for Reflex Wav
Premium
3 days ago

Fastrack says 'its all in your hand' for Reflex Wav

Watch the film conceptualised by Lowe Lintas here