Campaign India Agency Report Card: Quadrant

QUADRANT
Type of agency: Advertising
Company ownership: Partnership between IPG through Lowe Lintas and Kirloskar group
Key personnel:Rajan Narayan, president and chief executive, Aniruddha Oka, associate president and GM, Pune, Viren Kamdar, executive creative director, Abhay Khare, general manager – finance and accounts
Accounts won:Citrus Resorts, Peninsula Land, Play Games24x7, Scandic Food India,
Mindspace Realty
Accounts lost: None reported

Quadrant started the year by strengthening its creative team with the appointment of Viren Kamdar as executive creative director who joined from McCann Erickson. New businesses also came in, in the form of Peninsula Land and Scandic Food India. It also won other small businesses such as Citrus Resorts, Mindspace Realty amongst others. However one of the agency’s biggest upsets this year was the exit of national creative director Paul Menacherry who joined Creativeland Asia (South). The post still remains vacant.
A lacklustre year for the agency.  Years of heritage and not much to show for it.
Campaign Score: 4

How QUADRANT rates itself: 8
In a tough year with businesses hard to get, Quadrant has won businesses at regular intervals. And that too in face-offs with the biggest names in the industry. This is an indication of Quadrant’s mettle, calibre and abilities.