Campaign India Team
Dec 15, 2009

Campaign India Agency Report Card: Mediaedge:cia

Type of agency: MediaCompany ownership: WPPKey personnel: Vikram Sakhuja, CEO, Group M, South Asia, Shubha George, COO, MEC, South Asia, T Gangadhar, MD, Zubin Tatna, national director, communications planning, Geetha Shiv, national director, MEC MediaLab, Rajneesh Chaturvedi, national director, MEC Access, Hariharan Vishwanath, national trading director, Manjiri Kamat, GM, Mumbai and Bangalore, Anita Bose, GM, Delhi, Rashna Pochkhanawala, national director, MEC Interactions

Campaign India Agency Report Card: Mediaedge:cia

Type of agency: Media
Company ownership: WPP
Key personnel: Vikram Sakhuja, CEO, Group M, South Asia, Shubha George, COO, MEC, South Asia, T Gangadhar, MD, Zubin Tatna, national director, communications planning, Geetha Shiv, national director, MEC MediaLab, Rajneesh Chaturvedi, national director, MEC Access, Hariharan Vishwanath, national trading director, Manjiri Kamat, GM, Mumbai and Bangalore, Anita Bose, GM, Delhi, Rashna Pochkhanawala, national director, MEC Interactions
Accounts won: Acme Fitness, Nationalist Congress Party, HNG, Ruchi Soya Industries, MontBlanc, Oberoi Contructions, Helix, Tikona, Karnataka  
Government’s Global Investor Meet campaign
Accounts lost: Henkel

MEC has had a decent run, with  LG and Citibank staying with the agency. October 2009 saw the agency pick up eight new clients including Ruchi Soya, Hindustan National Glass (HNG), Mont Blanc, Nationalist Congress Party (NCP), Oberoi Constructions, Helix, Tikona and the Karnataka Government’s campaign for the Global Investor.
Henkel  moved to OMD.
The agency’s investment in specialist units including MEC Access and MEC Interaction bore fruit in terms of more integrated and effective campaigns for clients.
MEC strengthened its regional structure with the elevation of Shubha George as chief operating officer of MEC South Asia. George took on a wider role and focues her attention on business development.  T Gangadhar, MEC’s  MD, expanded his team and imported Manjiri Kamat from MEC Malaysia as GM of Mumbai and Bangalore. MEC also appointed Hariharan Vishwanath as national trading director for MEC India.
With clients that are big spenders at IPL, MEC released a study on  the second season of IPL, as part of its Food for Thought series.

Campaign Score: 8
 
How MEDIAEDGE:CIA rates itself: 9

2009 has been a year of frenetic activity at Mediaedge:cia. Our new business track record has been impressive - Acme Fitness, NCP, Ruchi Soya Industries, Oberoi Constructions, Helix, Tikona, HNG, Mont Blanc and Karnataka Government’s campaign for the Global Investor Meet. In keeping with our global philosophy of ‘Active Engagement’, we continue to focus on and deliver a superior integrated product.  Some examples – Nivea Femina Miss India sponsorship, Nivea’s association with Chennai Super Kings, Citi’s IPL sponsorship, HDFC Standard Life’s association with Rajasthan Royals and Spell Bee, LG Mallika-E-Kitchen AFP, Sony Ericsson World Gaming Day, Honda Stunner’s activation and AFP, Spinz Body in Motion activation, etc. MEC’s research paper forecasting TV ratings for IPL 2 came out tops at the Emvies for best media research. Our people are our biggest asset and despite a tough year,  we have continued to invest in their development.    

Source:
Campaign India