Trevor Beattie has been looking at India to set up shop for Beattie McGuinness Bungay (BMB), the agency that he set up after parting ways with TBWA. Campaign India has learnt that his India plans include an “exciting partnership with an existing Indian Group” as disclosed to Campaign India by Cheil Worldwide’s global CEO Bruce Haines.
It may be noted that Cheil Worldwide had bought a 49% stake in Beattie’s BMB agency in December 2008.
Announcement on BMB’s India plans is likely to be made today. The legendary British adman has been a frequent traveler to India in the last few months and it is learnt that Beattie is in the city along with founding partner, Andrew McGuinness for the announcement.
Campaign India had emailed Trevor Beattie enquiring about his India ambitions, and his reply was in the affirmative, saying, “Tis all true.” Haines, talking to Campaign India at Cannes this year, had also hinted at a major India specific announcements in the months ahead.
Further details were not available at the time of filing this story.
Beattie achieved lasting notoriety in the 1990s with Wonderbra’s “Hello Boys” poster campaign featuring Eva Herzigova.
He also masterminded the ad campaigns for the Labour Party in both the 2001 and 2005 General Elections (including the infamous ‘Hague with Thatcher’s Hair’ billboard in 2001). He was responsible for re-vamping high street fashion chain French Connection UK as FCUK, a campaign that managed to even outshine Wonderbra in the PR stakes.
Beattie had a decade- long association with TBWA/ London as its creative director and chairman, producing award-winning work for brands like PlayStation and Playtex. He set up Beattie McGuinness Bungay (BMB) in 2005. The agency went on to win 16 of its first 20 new business pitches and now lists Coors Brewers, ING, Samsung, Ikea, McCain and Selfridges among its clients.
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