Tista Sen, who was VP and executive creative director, JWT has been promoted to the post of senior VP and ECD, which will, in effect, make her in charge of the Mumbai office for creative. Dhunji Wadia, managing partner, JWT confirmed the news to Campaign India and added, “Under her leadership, we have very high hopes for the accolades, growth and prosperity of our office.”
Agnello Dias, chief creative officer, JWT India said on Tista’s elevation, “Over the last couple of years, Tista has played a significant role in balancing the equation between client relationships and creative delivery on her businesses as well as new pitches. Her work on Sunsilk's Gang of Girls and Unilap along with her impressive showing at the award shows (Monte Carlo, Gang of Girls etc) have played their part in kickstarting the juggernaut that JWT Mumbai office has now become.”