Spikes Asia has announced the shortlists for the TV/Cinema, Digital and Radio category. Yesterday, the shortlists for the Print, Outdoor, Design, Media and Direct and Sales categories were announced, in which India had a total of 37 shortlists. In the categories announced today, India has totalled 13 shortlists.
In the TV/Cinema category, India has eight shortlists. This includes Perfetti Van Melle’s Elephant by McCann Erickson; Tide Detergent’s Lipstick by Leo Burnett; Godrej Sara Lee’s The Game by Keroscene Films; Emami’s Human Machine by Publicis Ambience; Multi Screen Media’s Synchronocity by TBWA India; The Times of India’s A day in the life of Chennai by JWT; Sulekha.com’s Arjuna the Archer by JWT and Breakthrough Trusts’ campaign (Cricketers and Bike Owner) by O&M.
In the Radio category, India has two shortlists. Bates141 and DDB Mudra have both been shortlisted. The Virgin Mobile campaign (Old Man and Terms and Conditions) by Bates141 has been shortlisted as has DDB Mudra’s campaign for the Islamic Research Foundation.
In Digital, India has three shortlists. This includes The Times of India’s Run/Ban Jallikatu by JWT and Greenpeace’s Stop the deforestation campaign by Bates141. The Times of India’s Run/Ban Jallikatu by JWT has also been shortlisted in the Best Integrated Digital campaign category.