Mamaearth is the latest brand to face hate on Twitter as #BoycottMamaearth is trending.
This follows actor Richa Chadha's tweet, 'Galwan says hi'.
Twitterati started trolling the actor for being anti-national and mocking the Indian army. Galwan refers to the border clash between the Indian and Chinese Army in June 2020.
Mumbai | An actor Richa Chadha has made a joke dragging Galwan valley in her tweet. I demand the CM & HM to take stringent action on this. Such actors, who make anti-national tweets should be banned: Shiv Sena Spox (Uddhav faction) Anand Dubey pic.twitter.com/qOiXcl6J4Q
Campaign India reached out to Mamaearth on the issue at hand. They declared, "We sincerely regret hurting any sentiments due to a poorly drafted comment on Twitter. We are a proud Indian company that respects and stands by our armed forces. We do not subscribe to the views shared by any individual who thinks otherwise."
#BoycottMamaearth was trending on Twitter in India, with over 6,315 tweets at the time of writing this story.