BCW India Group and WhiteKettle launch CSP+

Aims to help organisations in India lead with a corporate social purpose

May 18, 2022 07:49:00 AM | Article | Campaign India Team

BCW India Group and WhiteKettle Consulting, a corporate social responsibility (CSR) firm, have partnered together to launch CSP+. 
The offering aims to help companies in India lead with purpose.  
CSP+ will be responsible for helping organisations integrate their brand purpose into their management, impact measurement and stakeholder engagement to build stronger purpose-focused equity. 
Deepshikha Dharmaraj, chief executive officer, BCW India Group, said, “Organisations today need to create long-term values and profitability through engagement with all stakeholders. Purpose helps align an organisation’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently, feel deeply and act with urgency.”
Rama Iyer, founder, WhiteKettle, said, “Purpose goes beyond the mandated two per cent CSR spends. It spans and unites all of the stakeholders of a company. The CSP+ framework supports organisations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”