BBH India elevates Arvind Menon and Priya Gurnani

Were senior creative directors

Sep 19, 2022 03:00:00 PM | Article | Campaign India Team

BBH India has announced the elevation of Arvind Menon and Priya Gurnani as executive creative directors. 
 
Prior to this, they were senior creative directors. They will continue to report to Russell Barrett, chief creative officer and CEO, BBH India. 
 
Barrett said, "It's always great to welcome brilliant talent to key leadership positions, but it's even better when that talent is promoted from within. Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past. Arvind is an amazing new age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH's Modern India's 'fame factory' philosophy. Both Priya and Arvind are ‘good and nice’ and I'm convinced they will add significantly to BBH's creative output. The creative leadership at BBH India is now fully in place and set to take the next giant leap forward."
 
Gurnani said, "I am looking forward to embodying and enjoying this new role. BBH has always been a place where 'outstanding is the norm', and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come."
 
Menon added, "I'm equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it's only work that can help climb up to those rarefied heights. So I'm just going to focus on that."
 
With 15 years of experience, Gurnani has also worked with companies like Ogilvy, Leo Burnett and McCann Worldwide. Menon has 13 years of experience, and has worked with FoxyMoron and PHD Worldwide, among others.