On the final day of Cannes Lions 2011, BBDO India picked up a Creative Effectiveness Lion for its work on Gillette titled 'Women Against Lazy Stubble', in the first year of the category.
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In Film Craft, Ogilvy & Mather India picked up a Gold for 'Best Use Of Music' for its film called 'Train' for Indian Railways.
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In Film Lions, Mudra Communications was awarded a Bronze for its 'Silent National Anthem' film for BIG Cinemas in the category 'Corporate Image', and JWT India also won a Bronze for 'Endless Goodbye' for Airtel in ‘Commercial Public Services'.
Silent National Anthem
Mudra Communications created a film for BIG Cinemas featuring children with speech or hearing impairments enacting the Indian National Anthem in sign language.
Airtel 'Endless goodbye'
The Grand Prix winners of the day were Abbott Mead Vickers BBDO London for PepsiCo 'Sandwich' in Creative Effectiveness; Droga5 for Puma's 'After Hours Athlete' in Film Craft and 'Decode Jay-Z with Bing' in Integrated; and W+K Amsterdam for Nike's 'Write The Future' in Film Lions.
Sir John Hegarty, worldwide creative director and founder of Bartle Bogle Hegarty (BBH), was honoured with the inaugural Lion of St. Mark trophy, awarded in celebration of his long and outstanding contribution to creativity in communications.
Other awards presented at the final awards ceremony were:
Advertising Agency of the Year was given to AlmapBBDO Sao Paulo, Brazil, with Wieden+Kennedy Portland, USA in second and BBDO New York, USA in third.
Independent Agency of the Year went to Wieden+Kennedy Portland, USA. Runners up were Droga5 New York in second place and Jung von Matt Hamburg in third.
The Palme d’Or, given to the most awarded production company, was presented to Smuggler USA.
The Network of the Year award was presented to BBDO. Second place went to Ogilvy & Mather and third to DDB.
Another first time award was for Holding Company of the Year, which went to WPP with 1,219 points. Omnicom were in second with 1,152 points and Publicis Groupe in third with 744 points.
Also announced were the winners of the Young Lions Film Competition, with the USA Hispanic team winning the Gold medal, South Africa Silver and USA Bronze.
The Young Marketers Competition saw the jury award The Philippines with the Gold medal, Belarus with Silver and Brazil with Bronze.
The Advertiser of the Year trophy was presented to IKEA in honour of its continued commitment to encouraging creative, unconventional and humorous advertising. Noel Wijsmans, Global Retail Manager and Vice President of IKEA Group accepted the award.