Bates 141 takes Reebok Hex ride outdoors

141 Wall Street, the OOH arm of Bates 141, recently rolled out an out-of-home campaign in Delhi for Reebok to support the global launch of a new show, Reebok Hex ride. Targeting the fashion and fitness conscious high end audience between 15-30 years, the agency developed a special showcase to display the product at two bus shelters: SP Road and Janpath.

In extension to the above display a showcase was also created on Barakhamba Road on the back panel of the shelter to hold the entire product range of Reebok Hexride. The venues were chosen in the proximity of Reebok stores to ensure navigation of traffic to the outlets. "With the strategic placement of products we have extended the role of a shelter from a standard static display, to a platform of experiential engagement," said Mandeep Malhotra, vice president, out of home, 141 Wall Street.