Coca-Cola India has announced Asha Sekhar as its vice president and chief digital officer, India and South West Asia.
This is a newly created leadership role at the company. In addition to her new responsibilities, she will continue to lead the media and allied marketing functions at the company.
T. Krishnakumar, president, Coca-Cola India & South West Asia, said, "Digitalisation is disrupting all industries and redefining the ways companies connect, engage ,communicate and do business. Asha’s expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future ready.”
He added, “This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development."
She will report to Coca-Cola India and South West Asia’s president T Krishnakumar, she was pivotal in setting up a separate media function to efficiently leverage marketing efforts in an increasingly complex media landscape.
She has also worked with GroupM, McCann, Madison and Mudra.