.gif&h=570&w=855&q=100&v=20170226&c=1){kind=logo}
In May 2014, ASCI’s Consumer Complaints Council (CCC) ruled that 121 of the 140 ads it evaluated had violated the self-regulation code.
The health and personal care category continued to be the category with the most number of violations in the month.
Complaints against the following ads were upheld.
Health and personal care
| Company | Brand |
| Diabacure | |
| Mukherjee Ayurved Ashram | |
| Vaidban Ayurvedic Products | |
| Sun Pharmaceutical | |
| Dabur India Limited | Odomos Naturals |
| Reckitt Benckiser Healthcare India | Dettol Soap |
| Rana Clinic | |
| Humi Herboceuticals | Immuno Booster Plus |
| Marico Ltd | Nihar Naturals Shanti Amla Hair Oil |
| Hindustan Unilever Ltd | Fair & Lovely |
| Anjali Mukherjee | |
| Looks Cosmetic Clinic | HCG Weight Loss programme |
| Kangra Herb Private Limited | Kangra Herb Health Centre |
| Dr Batra’s Homeopathy | |
| GlaxoSmithKline Consumer Healthcare | Horlicks |
| Shathayu Herbals | Fat Fit Kashayam |
| Naveena Slimming & Cosmetic Clinic | |
| Diabliss Consumer Products Private Limited | Diabliss Herbal Cane Sugar |
| V Care International | |
| Amrut Hair Oil | |
| Outston | |
| Leukogo | |
| Venus Remedies | Ezenus |
| Heinz India | Complan |
| Sukhayu Ayurved | |
| Olefia Biopharma | Kum Kum Syrup |
| Vaidhyanath Aushadhalay | |
| Dr.Green Tulsi | |
| L'Oreal India | Garnier Fructis Long & Strong |
| VLCC Health Care | |
| Emami Limited | Emami Fair and Handsome Cream & Face Wash |
| Joy Cosmetics | Joy Skin Fruits Active communications Sun |
| Vini Cosmetics Private Limited | Delicca Powder Face Wash |
| SBL Private Limited | SBL Homeopathic Services |
| Shathayu Ayurveda | |
| Vaid Rishi Herbals | Arsh Kalp Capsules |
| Ayurwin Pharma Pvt. Ltd | Nutrigain |
| Homecare International | |
| Groom India Salon & Spa | Naturals |
| Om Sai Ayurveda India | |
| Nova Beauty Care | Nova Fairness &Youth Lotion |
| Akanksha Ayurved & Panchkarm | |
| Hi-Tech Sweet Water Technologies | Hi-Tech New Life AA Plus |
| Glamour World Ayurvedic | Sornis Ayurvedic Glow Hair Shampoo |
| Dr. Sabnis Jeevanrekha | |
| Health Total | |
| VLCC Health Care | |
| Nirmal Ayur Life | Nirmal Ashwatul |
| Dr. Dassan’s Ayurvedic Herbal Formulations | Self on Neuro Capsule |
| The Body Care | |
| AG Herbs (Singapore) | OPTM Health Care |
| Baidyanath Ayurvedic Clinic | |
| Ambic Ayurved | Kamroz Capsules |
| Vrushali Slimming Centre | |
| Hygienic Research Institute | Super Vasmol 33 Kesh Kala |
| Dr Paul's Multispecialty Clinic | |
| C-Cube | |
| Sai Clinic | |
| Dr Batra’s Homeopathy | |
| Bajaj Corp | Bajaj Nomarks |
| Deewal Gram Udyog Sansthan | Deewal BH Plus Hair Colour |
| Jay Shree Pharmaceuticals | Dantavali Massage Powder |
| Akashdeep Hospital | |
| Sri Satguru Hospital | |
| Nutrition 2 Health | Wheatgrass Powder , Jamun Chips & Juice |
Food & Beverages
| Company | Brand |
| Radico Khaitan | Magic Moments Remix Music CDs |
| Jubilant Foodworks | Domino's Pizza |
The You Tube advertisement showed Magic Moments Remix Music CDs as a proxy ad for Magic Moments Remix flavoured vodkas, said the Council.
In the Domino’s Pizza ad, the CCC noted that the TVC depicts the credit card of one individual being used by another without his permission. This contravened Chapter III.4 of the ASCI code, it ruled.
Consumer Durables
The CCC concluded that the claims made by the following were not substantiated.
| Company | Brand |
| Videocon Industries | Kelvinator Supercool refrigerators |
| Hi-Tech Sweet Water Technologies | Water New Life AA Plus |
| Easy Dry Systems |
Technology
| Company | Brand |
| Cheil India | Samsung Galaxy Star Pro |
| Apple India | iPhone 5S |
The advertisement of Samsung Galaxy Star Pro claimed ‘Do Mahine ke Liye Internet Bilkul Muft’ (Absolutely free internet for two months). The CCC concluded that the claim was misleading as the claim offer was subject to conditions.
The iPhone 5S ad claimed that the effective price of iPhone 5S was Rs. 41,010. The CCC concluded that the print ad distorts facts and is misleading.
IT & Telecom
The CCC concluded that the claims were not substantiated.
| Company | Brand |
| Idea Cellular | |
| MTNL Fiber Optics | |
| Hathway Cable & Dataco | Hathway Broadband Internet |
Auto
The CCC concluded that the claim ‘Service car in just 60 minutes’ was not substantiated.
| Company | Brand |
| Ravindu Toyota Express Service |
Online
IRCTC's ad claimed flat 50 per cent off on the Calvin Klein brand but CCC noted that there was not a single product with the said discount.
The ShopYourWorld ad at the top right of the site's landing page made the offer: ‘Sign up & get Rs. 1000’. The CCC concluded that the claim in the absence of disclaimers was misleading as benefits were restricted and conditional.
| Company | Brand |
| Indian Railway Catering and Tourism Corporation | |
| Import Express India | Shop your world |
Insurance and Financial Security
| Company | Brand |
| Max Life Insurance Co. | |
| Kotak Securities |
The Max Life Insurance TVC contravened the ASCI guidelines on supers.
Kotak Securities' advertisement claimed to cut brokerage rates and provide free trading software. CCC concluded that the claim was not substantiated. It was deemed misleading as it promised rates lower than any other.
Religion
| Company | Brand |
| A.A.N.B.M. | Gautham Buddha's Picture |
Entertainment
| Entertainment | |
| Company | Brand |
| Sarthak Entertainment | Sarthak TV |
The advertisement claims the channel to be No.1 Odia channel, while it is positioned at No. 2. In the absence of comments from the advertiser, the CCC concluded that the claim ‘No.1 Odia channel’ was not substantiated and lacked a data source.
Education
| Company | Brand |
| IIT Kalrashukla | |
| Sinhal Classes | |
| Ideal 21st Century | |
| Ideal 21st Century | |
| Career Launcher India | Career Launcher |
| Kautilya Academy | |
| Institute of Rural Management | |
| Tapasya Educational Institutions | |
| PCMS Trust | |
| Research Information Technology and Management | |
| Kota Mentors Academy | |
| JK Shah Classes | |
| ACE Edutech | |
| Kangaroo Kids Education | |
| Let’s Talk | |
| Vidyamandir Classes | |
| Krishna Theja Educational Institutions | Chadalawada Ramanamma Engineering College |
| RMK Engineering College | |
| Podar Jumbo Kids | |
| Gateforum Educational Services | Gate Forum |
| Einstein College of Engineering | |
| ICAT Design & Media College | |
| Ascent Eduworld | |
| Blossom Institute | |
| The Institute of Banking Training (IBT) | |
| AK Vidyamandir’s Pace Setter | |
| Ique Ideas | |
| Eduwave Academy | |
| Sensorium Coaching | |
| Uttam Career Institute | |
| Global Banking School | |
| Hi-Tech Institute of Advance Technologies | |
| Nikhileshwar Institute of Banking and Management | |
| Shri Ram Group | |
| Symbiosis Institute of Media and Communication | |
| Triumphant Institute of Management Education | |
| Aptech Limited’s ‘Arena Animation Academy’ | |
| PERI Institute of Technology | |
| Naukri Ghar |
The CCC found claims in print ads of 39 different advertisers to be unsubstantiated.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
