Campaign India Team
Aug 07, 2014

ASCI rules against 121 ads that violated code in May 2014

Over half of them were for health and personal care products and services

ASCI rules against 121 ads that violated code in May 2014
In May 2014, ASCI’s Consumer Complaints Council (CCC) ruled that 121 of the 140 ads it evaluated had violated the self-regulation code.
The health and personal care category continued to be the category with the most number of violations in the month.
Complaints against the following ads were upheld.
Health and personal care
Company Brand
Mukherjee Ayurved Ashram  
Vaidban Ayurvedic Products  
Sun Pharmaceutical  
Dabur India Limited Odomos Naturals
Reckitt Benckiser Healthcare India  Dettol Soap 
Rana Clinic  
Humi Herboceuticals Immuno Booster Plus
Marico Ltd Nihar Naturals Shanti Amla Hair Oil 
Hindustan Unilever Ltd Fair & Lovely 
Anjali Mukherjee  
Looks Cosmetic Clinic HCG Weight Loss programme 
Kangra Herb Private Limited Kangra  Herb Health Centre
Dr Batra’s Homeopathy   
GlaxoSmithKline Consumer Healthcare Horlicks
Shathayu Herbals  Fat Fit Kashayam
Naveena Slimming & Cosmetic Clinic  
Diabliss Consumer Products Private Limited Diabliss Herbal Cane Sugar
V Care International  
Amrut Hair Oil  
Venus Remedies  Ezenus
Heinz India  Complan 
Sukhayu Ayurved  
Olefia Biopharma  Kum Kum Syrup 
Vaidhyanath Aushadhalay  
Dr.Green Tulsi  
L'Oreal India  Garnier Fructis Long & Strong 
VLCC Health Care   
Emami Limited Emami Fair and Handsome Cream & Face Wash 
Joy Cosmetics Joy Skin Fruits Active communications Sun 
Vini Cosmetics Private Limited Delicca Powder Face Wash 
SBL Private Limited SBL Homeopathic Services 
Shathayu Ayurveda  
Vaid Rishi Herbals Arsh Kalp Capsules 
Ayurwin Pharma Pvt. Ltd Nutrigain
Homecare International  
Groom India Salon & Spa Naturals
Om Sai Ayurveda India  
Nova Beauty Care Nova Fairness &Youth Lotion 
Akanksha Ayurved & Panchkarm  
Hi-Tech Sweet Water Technologies  Hi-Tech New Life AA Plus 
Glamour World Ayurvedic Sornis Ayurvedic Glow Hair Shampoo 
Dr. Sabnis Jeevanrekha  
Health Total  
VLCC Health Care   
Nirmal Ayur Life Nirmal Ashwatul 
Dr. Dassan’s Ayurvedic Herbal Formulations Self on Neuro Capsule
The Body Care  
AG Herbs (Singapore) OPTM Health Care 
Baidyanath Ayurvedic Clinic  
Ambic Ayurved Kamroz Capsules 
Vrushali Slimming Centre  
Hygienic Research Institute Super Vasmol 33 Kesh Kala 
Dr Paul's Multispecialty Clinic  
Sai Clinic  
Dr Batra’s Homeopathy   
Bajaj Corp Bajaj Nomarks 
Deewal Gram Udyog Sansthan Deewal BH Plus Hair Colour 
Jay Shree Pharmaceuticals Dantavali  Massage Powder 
Akashdeep Hospital  
Sri Satguru Hospital  
Nutrition 2 Health Wheatgrass Powder , Jamun Chips & Juice 
Food & Beverages
Company Brand
Radico Khaitan  Magic Moments Remix Music CDs
Jubilant Foodworks  Domino's Pizza 
The You Tube advertisement showed Magic Moments Remix Music CDs as a proxy ad for Magic Moments Remix flavoured vodkas, said the Council.
In the Domino’s Pizza ad, the CCC noted that the TVC depicts the credit card of one individual being used by another without his permission. This contravened Chapter III.4 of the ASCI code, it ruled.
Consumer Durables
The CCC concluded that the claims made by the following were not substantiated.
Company Brand
Videocon Industries Kelvinator Supercool refrigerators 
Hi-Tech Sweet Water Technologies Water New Life AA Plus 
Easy Dry Systems  
Company Brand
Cheil India  Samsung Galaxy Star Pro 
Apple India iPhone 5S 

The advertisement of Samsung Galaxy Star Pro claimed ‘Do Mahine ke Liye Internet Bilkul Muft’ (Absolutely free internet for two months). The CCC concluded that the claim was misleading as the claim offer was subject to conditions. 

The iPhone 5S ad claimed that the effective price of iPhone 5S was Rs. 41,010. The CCC concluded that the print ad distorts facts and is misleading.
IT & Telecom
The CCC concluded that the claims were not substantiated.
Company Brand
Idea Cellular  
MTNL Fiber Optics  
Hathway Cable & Dataco Hathway Broadband Internet 
The CCC concluded that the claim ‘Service car in just 60 minutes’  was not substantiated.
Company Brand
Ravindu Toyota Express Service  
IRCTC's ad claimed flat 50 per cent off on the Calvin Klein brand but CCC noted that there was not a single product with the said discount.
The ShopYourWorld ad at the top right of the site's landing page made the offer: ‘Sign up & get Rs. 1000’. The CCC concluded that the claim in the absence of disclaimers was misleading as benefits were restricted and conditional.
Company Brand
Indian Railway Catering and Tourism Corporation  
Import Express India Shop your world 
Insurance and Financial Security
Company Brand
Max Life Insurance Co.  
Kotak Securities  
The Max Life Insurance TVC contravened the ASCI guidelines on supers.
Kotak Securities' advertisement claimed to cut brokerage rates and provide free trading software. CCC concluded that the claim was not substantiated. It was deemed misleading as it promised rates lower than any other.
Company Brand
A.A.N.B.M. Gautham Buddha's Picture 
Company Brand
Sarthak Entertainment Sarthak TV
The advertisement claims the channel to be No.1 Odia channel, while it is positioned at No. 2. In the absence of comments from the advertiser, the CCC concluded that the claim ‘No.1 Odia channel’ was not substantiated and lacked a data source.
Company Brand
IIT Kalrashukla  
Sinhal Classes  
Ideal 21st Century  
Ideal 21st Century  
Career Launcher India  Career Launcher
Kautilya Academy  
Institute of Rural Management  
Tapasya Educational Institutions  
PCMS Trust  
Research Information Technology and Management   
Kota Mentors Academy  
JK Shah Classes  
ACE Edutech  
Kangaroo Kids Education  
Let’s Talk  
Vidyamandir Classes  
Krishna Theja Educational Institutions  Chadalawada Ramanamma Engineering College
RMK Engineering College  
Podar Jumbo Kids  
Gateforum Educational Services Gate Forum
Einstein College of Engineering  
ICAT Design & Media College  
Ascent Eduworld  
Blossom Institute   
The Institute of Banking Training (IBT)  
AK Vidyamandir’s Pace Setter  
Ique Ideas  
Eduwave Academy  
Sensorium Coaching  
Uttam Career Institute  
Global Banking School  
Hi-Tech Institute of Advance Technologies  
Nikhileshwar Institute of Banking and Management  
Shri Ram Group  
Symbiosis Institute of Media and Communication  
Triumphant Institute of Management Education  
Aptech Limited’s ‘Arena Animation Academy’  
PERI Institute of Technology  
Naukri Ghar  
The CCC found claims in print ads of 39 different advertisers to be unsubstantiated.
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