FCB Ulka got its nutrition for growth in 2017 through one of the big account wins of the year – Horlicks. And while it lost ZEEL, Tata Chemicals and Techno Mobiles, other account wins for the year included SBI Mutual Fund, Rooh Afza (and other Hamdard brands) and Tata Docomo Business Services.
While the agency lost its NCD for digital, Gerard Jayaranjan, there were plenty of new hires, specifically for the Horlicks team. A dedicated team was set up for the same.
Jyotsana Singh Kaushik joined to lead the account. Shalini Rao was appointed later in the year as head of planning for the product portfolio.
Agency Report Card 2017FCB Ulka |
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2017:
B- |
Country head(s): Nitin Karkare, CEO | Ownership: Interpublic Group |
Rohit Ohri, chairman and CEO, FCB Ulka, was a part of the Adfest speakers, while in late December 2017, Swati Bhattacharya, CCO, FCB Ulka, was announced as a part of the jury for The New York Festivals 2018.
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Bushfire FCB Ulka announced the launch of Bushfire in 2017. The agency positioned it as a new age marketing and communications agency ithat is equipped to provide start-ups with services they would require in a menu format. |
Work that worked:
Sindoor Khela campaign for The Times Group
The campaign was rolled late last year. (Won awards this year across Cannes Lions and D&AD among others.)
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